Catching Fire

Archery: Using Media To Get Kids Outside, Into STEM, and More

January 2, 2014 by Amy Jussel 6 Comments

Aug. 20, 2016 Update Adding this report on the acceleration of archery as a sport for young girls, from the resource rich data gleaned from the fabulous Geena Davis Institute on Gender in Media. Also loved how STEM and physics entered into the 2016 Rio Olympics special interest stories, even the sponsored ones like the science of swimming via Twitter hashtag … [Read more...]

Filed Under: EcoKids-Environment, Marketing Shaping Youth Tagged With: #WhatIf, A Mighty Girl, Archery, archery for math science, Archery surges as sport, Black Girls Code, Brave Girls Want, Catching Fire, connecting kids to nature, eco literacy, Frozen and Catching Fire teen heroines, Frozen climate change, get kids outside, girls empowerment, girls-confidence, girls-self-worth, Hunger Games, Katniss Everdeen inspires girls, Keep Merida Brave, kids-media, making math relevant, math, Media-Influence-Kids, millennials, Nature deficit disorcer, Popularity of archery, power of media for positive change, Project Raceway, Shell Eco Marathon, sheroes, ShopGirls, STEM programs for girls, The What If Conference, women in STEM, “What if”