Ok mathletes and marketing mavens...when does $125=$250? The economy’s in the tank, and I want every penny leveraged to the max, so it makes sense that I’d wait until the 'best year-end deal' to gift to my favorite orgs using matching funds before Jan. 1. Since I literally received an EASTER toy catalog promo the day after Christmas (ack!) I’ve decided … [Read more...]
As one who is always looking for an easy ‘twofer’ (whether it’s a sunscreen that moisturizes, an inside-out raincoat, or a trick or treating door-knock to recycle unused toys) I started pondering the various green Halloween campaigns I’ve been involved with on Eco Child's Play and beyond, to see if they qualify as “reverse trick or treating.” There’s a fine line here…There’s … [Read more...]
My eco-minded ‘one world, one dream' brother was married on 8-8-88 at 8:08, and though he’s not Chinese, he’s well aware that many people in China believe in the good fortune of number eight, “ba” as a symbol of wealth and prosperity. So Happy 20th Anniversary today Mark & Deb! Here's to joyous days! If today’s 8-8-08 at 8:08 … [Read more...]
If e-mail and IM is giving way to mobile minutes and 'texting teens' in your house (er, maybe just mine!) take heart, there are a gazillion NEW mobile uses and start-ups that are watch-worthy. As this article in Read-Write-Web conveys, and my own mobile media moments gleaned from the Ypulse mashup ascribe, there's so much shifting to mobile focus it's hard to keep up. … [Read more...]
Youth mobile activism? Media mashups? M-commerce? M-trends? Heads up...I'd say keep your eyes peeled on Meebo for starters, as this live instant message platform is coming out with all kinds of new interactive integration, right down to iphone chat on the go... Last year at the YPulse National Mashup, Virgin Mobile's Homeless Youth Awareness caught my eye with their … [Read more...]
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