The Tooth Fairy Is Not A Brand. Parents…Arise!

Aug. 6, 2013 Update!  Honored to be accurately quoted in this pithy parenting prose by Heidi Stevens in The Chicago Tribune's thrilled to see all the parenting pushback on Twitter that CCFC put … [Read more...]

Using Matching Funds Marketing Tactics: A Win-Win For Kids

Ok mathletes and marketing mavens...when does $125=$250? The economy’s in the tank, and I want every penny leveraged to the max, so it makes sense that I’d wait until the 'best year-end … [Read more...]