May 28, 2009 I was just about to post an in-depth review and analysis of the merits and watch-worthy aspects of the new SmartyCard.com "learn and earn" kids' program for 3rd-6th graders, when I received this sidewinder about their brand new alliance with Scholastic’s Summer reading challenge. I know, I know, this news is supposed to be a GOOD thing from a "halo effect" mass … [Read more...]
SmartyCard’s Summer Challenge With Scholastic: Heads Up for Fall!
Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: ad-creep, Advertising, anti-rewards, backdoor branding, Book Fairs, branding, brandwashing, Bratz, cause marketing, CCFC, childhood, Chris Carvalho, Club-Penguin, commercial free, commercialism, consumption, Dizzywood, education, elementary, Elf-Island, Gazillion, Goodwashing, Ignite Learning, itunes, Kids, kids-media, learn and earn, learning, LearnStar, Lego Universe, MMORPG, motivation, non-book products, nonprofit-cause-marketing, parenting, quizzes, Raising Digital Kids, rewards, Save the Children, Scholastic, Scholastic Summer challenge, schools, Shape Up Scholastic, SmartyCard, summer slide, teachers, TechMama, Trojan Horse, Virtual-Worlds, Webkinz
Do Older Kids Outgrow Easter Egg Hunts and Dyeing Eggs?
April 12, 2009 Passover, Easter and religious convos aside, let’s just say EVERY generation seems to love spring fun and festivity. My parents hosted a pack of 85 year olds in an impromptu ‘just do it’ session awhile back and you’d think those ‘kids’ were 8 and 5 not eighty-five. In my house today, the Easter bunny got a bit creative with the teen scene, to hide her basket … [Read more...]
Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Bella Sara, Chris Carvalho, digital allowance, dyeing eggs, earning, Easter, Easter baskets, Easter egg hunts, Elf-Island, incentives, Kids, learning, motivators, neuro theory, Passover, positive media, praise, rewards, SmartyCard, Spring, spring cleaning, teens, youth, Zookazoo