“Check It Out! I Got A Sponsor For My Race!” A Wellness Media Mashup

Belated congratulations to our own Shaping Youth Nutrition MA, RD, and ACSM Certified Health Fitness Correspondent Rebecca Scritchfield, (yes, those letters ALL matter, as she’s worked her tail off for ‘em!) for she just ran a very personal, very applaudable self-challenge on behalf of Diabetes Research and Education. She’s inspired so many of us who have … [Read more...]

Youth Riffs On HFCS Ads: Web 2.0 Satire Is Snowballing

What do ants and rubber tree plants have to do with syrupy HFCS ads and high hopes for the future of youth media mobilization? Stay with me after the jump to find out... Last week I wrote about my teen's incredulous response to the patronizing propaganda sugar-coating the airwaves about HFCS, high fructose corn syup… Then I followed up with the dietary … [Read more...]