empowerment

Redefining Girly: Girls Rights Week W/Founder of Pigtail Pals

May 6, 2010 by Amy Jussel 3 Comments

May 6, 2010 Call her a mompreneur, entrepreneurista, or "the original PigTail Pal," Melissa Wardy is a mama bear with a mission and a voice that roars when it comes to changing the way our society thinks about girls. What better way to celebrate Girls Inc's Girls Rights Week than to honor the first year anniversary of a "stay-at-home mom turned work-at-home activist" … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: acid on their innocence, APA, bikinis, Candies, children, corporate ethics, empowerment, exploitation, G-string, girls inc., Girls' Rights Week, Human-billboards, innuendo, Kohls, Let her dream in every color, Melissa Wardy, panties, paper bag princess, PigTail Pals, preteens, redefining girly, self rescuing princess, sexuality, Sexualization, So Sexy So Soon, social justice, Tee shirts, thongs, undies, Wisconsin

Bottom Feeders Like American Apparel Need Whacked in the Assets

February 2, 2010 by Amy Jussel 29 Comments

Feb. 9, 2010 Update: Almost 1000 signatures already & expanding global on ipetitions now! Join in! Orig article 2-2-10: "Confident about the junk in your trunk? Show us your assets! Post a photo of your booty's best side for judgment,” invites American Apparel in their latest sexist slop. Yep, they've launched their new ad campaign to “search for the best bottom in … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: A&F, About-Face, Actionists, activists, adolescents, advocacy, American Apparel, Amy-Jussel, anti-porn, APA, APA task force sexualization girls, appearance cues, body-positive, boy toys, boycott, branding-youth, cause marketing, Childhood Matters, cultures of dignity, Dads, Daughters, demeaning, Dora, empowerment, Etsy, exploitation, females, feminist, girl revolution, girlcott, Girlcotts, girlpower, growing girls with purpose, harassment, Hardy Girls Healthy Women, HGHW, iPetitions, Live Nation, lyn mikel, mom bloggers, New-Moon-Girl-Media, one angry girl, Packaging-Girlhood, petition, PigTail Pals, porn influence on kids, preteen-health, REVERB, SAHM, self-objectify, sexist slop, sexploitation, sexting, sexting prosecution, sexuality, Sexualization, stay at home dads, t-shirts, Targeting Kids, Tee shirts, teens, tees, thongs, toxic ads, toxic waste, undermining parents, underwear, violence, women

Josh in a Box: Helpful Advice For Parents of Teens!

October 21, 2009 by Amy Jussel 7 Comments

Oct. 21, 2009 What if I told you a few of my favorite advice slingers and youth analysis pros aren’t even parents at all? There’s Anastasia Goodstein of Ypulse speaking from the GenX pulpit (ok, her days are numbered; she’s about to go on maternity leave) and Courtney Macavinta of RespectRx...Along with wünderkind GenY entrepreneur and media machine Vanessa Van Petten, … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: advice, advice slingers, Anastasia-Goodstein, as seen on TV, attention, be yourself, being labeled, branding, bullying, challenging, childhood, choices, cliques, core values, Dear Abby for teens, Digital, empowerment, foster parents, freak, free to be me, Gen X, Gen Y, generation, Global Fund for Women, healthy, Hey Josh for Grownups, Hey Josh!, Hey Josh.com, identity, In Her Shoes, influences, inspiring, Inspiring-Teens, Josh in a box, Josh Shipp, Jump Shipp, Kids, know who you are, labeling, marketing, Media-as-super-peer, Millenials, motivational speakers, MTV, negative labels, Odd Girl Out, outsider, parenting, Peer pressure, Preteen-Identity, pundits, punk, Radical Parenting, reality, relational aggression, relationships, Respect Rx, School Loop, teacup parenting, teens, teens and parents, troubled teens, vanessa van petten, verbal abuse, who am I?, YPulse

Attention KMart Shoppers: Dating Violence on Aisle3

October 11, 2009 by Amy Jussel 21 Comments

Oct. 11, 2009 This morning I was in a Sunday reflective sprawl, dogs piled atop the bed, newspaper everywhere, family away, foggy S.F. Bay keeping me nuzzled into my comforter, when I checked in on my laptop and almost spewed my coffee seeing this shirt. Our Shaping Youth advisors at Packaging Boyhood.com are launching their new book in 48 hours on saving our sons from … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Damaging Drek, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Vapid Values Tagged With: abuse, Amy-Jussel, anti-dating violence, battle of the sexes, Bom411.com, boys, bullies, bullying, crime, Curse of the Good Girl, Cyberbullying, date rape, dating violence, domestic violence, domestic violence awareness, DoSomething, empowerment, Gender, girls, Hardy Girls Healthy Women, Health month, Health2.0, healthy relationships, HGHW, Kmart, Love is respect, Lyn Mikel-Brown, media influence, National teen dating abuse, NCPC, NCVC, no joke, NYVPRC, October, Packaging-Boyhood, Packaging-Girlhood, Rachel Simmons, relational aggression, SafeYouth.org, StayTeen, teen, Teen Dating Bill of rights, teen dating violence, teens, tees with tude, throw rocks at boys, toxic tees, victims, violence prevention, warning signs, youth dating violence

Rachel Simmons Tonight at GunnHS, Palo Alto!

September 24, 2009 by Amy Jussel 2 Comments

Sept. 24, 2009 S.F. Bay Area readers, reminder Rachel Simmons is speaking TONIGHT for free at Palo Alto's Gunn High School (details here) about her new book The Curse of the Good Girl (living proof of same right here with yours truly, heh) I interviewed Rachel Simmons about what all has transpired in media and marketing since her decade of research on relational … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Amy-Jussel, be heard, bullying, Curse of the Good Girl, emotional intelligence, empowerment, girls, Girls for a Change, girls leadership, girls voices, girls-confidence, Gunn High School, ideals, Kids, New-Moon-Girl-Media, Odd Girl Out, overachievers, perfect, preteens, Queen bees, Rachel Simmons, relational aggression, RESPECT, Rosalind Wiseman, self-worth, Stepford wives, super girls, SuperGirl, youth, youth voices