July 1, 2010 For those mumbling, "COPPA schmoppa, there goes Amy into policy wonk land, please translate media jargon into usable tidbits" I'll offer a few primers... What is COPPA? Why do we need it? (see DigitalAds.org for an interactive show-n-tell which all ages can grok for an 'aha' moment on food and beverage marketing targeting kids in the digital age) Who are … [Read more...]
Your turn to sound off if you’d like to join me (and 173 other orgs and commenters at last count) to reinforce the notion that embedded advertising (product placement) does not belong in young children’s programming. Shaping Youth was one of the initial 23 orgs onboard this coalition addressing the FCC, which I've written about exhaustively many a … [Read more...]
That’s my official FCC filing at left, (squeaked in under the deadline today, explained why later) which emphatically states kids should be OFF LIMITS to embedded ads designed to bypass the Tivo tactics of wise wee ones who blip through traditional commercials to get back to their favorite show unscathed. I've written about this a lot before, vetting thoughts about … [Read more...]
We interrupt this series on product placement and new FCC media rules to add a very pertinent voice into the mix, digital dynamo Brian Reich, co-author with Dan Solomon of Media Rules! Brian Reich understands new media’s opportunity to do positive, GOOD things beyond just ‘sell stuff’ so before I dive further into my Part 3 stance on the need for … [Read more...]
     |
 | ShapingYouth is offered under a Creative Commons “Attribution-noncommercial-noderivatives” license. (Details) |