Youth Say Anti-Vaping Ads, Most Initiatives Miss the Mark

July 22, 2019 As a former ad agency creative director, when I saw a bunch of Muppets trash-talking the Juul brand for an e-cigs PSA pitch I quickly went into “what the bleep” mode wondering how the … [Read more...]

Juul Fools and Kill Bills: Deconstructing Health Legislation

June 12, 2019 Most of us remember the classic School House Rock, “I’m just a bill, yes I’m only a bill and I’m sitting here on Capitol Hill…” but maybe we need a new version that talks about how a … [Read more...]