Youth Say Anti-Vaping Ads, Most Initiatives Miss the Mark

July 22, 2019 As a former ad agency creative director, when I saw a bunch of Muppets trash-talking the Juul brand for an e-cigs PSA pitch I quickly went into “what the bleep” mode wondering how the branding could be so off the mark. I’m a huge fan of the former Truth Initiative campaign that used a ‘lift and reveal’ tonality of covert, corrupt tactics spotlighting the … [Read more...]

Juul Fools and Kill Bills: Deconstructing Health Legislation

June 12, 2019 Most of us remember the classic School House Rock, “I’m just a bill, yes I’m only a bill and I’m sitting here on Capitol Hill…” but maybe we need a new version that talks about how a bill is killed with a thousand paper cuts painfully sliced into vapid, ineffective nothingness by industry goodwashing yet still SOUNDS like a reasonable regulatory response? Such … [Read more...]