July 22, 2019 As a former ad agency creative director, when I saw a bunch of Muppets trash-talking the Juul brand for an e-cigs PSA pitch I quickly went into “what the bleep” mode wondering how the … [Read more...]
Will SF Ban on Juul E-Cigs Stop Youth Vaping? Ask Them.
July 20, 2019 by Leave a Comment
July 20, 2019 Health advocate colleagues are confused as to why I’m not wildly applauding the SF ban on e-cigs, given my staunch stance against Juul and other flavored "vaping gone viral" profiteers … [Read more...]
Fighting Fire with Fire: How Would YOU Counter-Market Vaping?
June 19, 2019 by 2 Comments
June 19, 2019 As an ad industry creative director I’ve spent years using applied science to flip messages in healthier directions by tapping into the same tactics that marketers use to hook their … [Read more...]
Juul Fools and Kill Bills: Deconstructing Health Legislation
June 12, 2019 by 3 Comments
June 12, 2019 Most of us remember the classic School House Rock, “I’m just a bill, yes I’m only a bill and I’m sitting here on Capitol Hill…” but maybe we need a new version that talks about how a … [Read more...]
