Truth Initiative

Youth Say Anti-Vaping Ads, Most Initiatives Miss the Mark

July 22, 2019 by Amy Jussel 2 Comments

July 22, 2019 As a former ad agency creative director, when I saw a bunch of Muppets trash-talking the Juul brand for an e-cigs PSA pitch I quickly went into “what the bleep” mode wondering how the … [Read more...]

Filed Under: Nutrition & Wellness Tagged With: #EndVaping, #IdRatherBuy, big tobacco, cultures of dignity, Ditch Juul, e-cigarettes, e-cigs, flavored e-cigs ban, flavored tobacco, Flavors Hook Kids, generation vape, GenZ, health harms Juul, Juul, Juul ad campaign, Juuling, nicotine addicted, nicotine harm, nicotine withdrawal, quit Juuling, Quit smoking apps, student voice, teens hooked on Juul, teens vaping, This is Quitting, Truth campaign, Truth Initiative, vape culture, vape pens, vaping, youth voices

Fighting Fire with Fire: How Would YOU Counter-Market Vaping?

June 19, 2019 by Amy Jussel 2 Comments

June 19, 2019 As an ad industry creative director I’ve spent years using applied science to flip messages in healthier directions by tapping into the same tactics that marketers use to hook their … [Read more...]

Filed Under: Counter-marketing, Nutrition & Wellness Tagged With: adolescent brain, adolescent development, Altria, behavior change, CDC tobacco harm, Counter-marketing, Danielle Ramo, generation vape, GenZ, Juul, Juul toxins, Juuling, nicotine harm, public health, smoke free, teen health, Truth Initiative, vaping, youth addiction, youth influencers, youth smoking