July 22, 2019 As a former ad agency creative director, when I saw a bunch of Muppets trash-talking the Juul brand for an e-cigs PSA pitch I quickly went into “what the bleep” mode wondering how the … [Read more...]
Fighting Fire with Fire: How Would YOU Counter-Market Vaping?
June 19, 2019 by 3 Comments
June 19, 2019 As an ad industry creative director I’ve spent years using applied science to flip messages in healthier directions by tapping into the same tactics that marketers use to hook their … [Read more...]
Juul Fools and Kill Bills: Deconstructing Health Legislation
June 12, 2019 by 3 Comments
June 12, 2019 Most of us remember the classic School House Rock, “I’m just a bill, yes I’m only a bill and I’m sitting here on Capitol Hill…” but maybe we need a new version that talks about how a … [Read more...]
Students Plea To Take Action Against Gun Violence, Adults Fail Miserably
June 4, 2019 by 3 Comments
June 4, 2019 As “wear orange” events pop up around the nation this weekend to protest gun violence, and students march in solidarity demanding action from impotent lawmakers tethered to gun lobbyists, … [Read more...]
Internet Safety: Media Literacy Tips From Industry Insiders Pt 1
November 24, 2009 by 22 Comments
Nov. 24, 2009 As fall weather kicks in and families hunker indoors to ‘more screen time’ than summer time norms, I hear tales of media management missteps that would spin heads faster than a Linda … [Read more...]
