May 13, 2009 Even big league marketers seem to be falling on tough times, as I just noticed Anastasia Goodstein has posted a “30% off” deal for the final weeks of registration for the 2009 Ypulse Youth Marketing Mashup June 1-2 in San Francisco. It reminds me of my days at the ad agency working on high end cruise line accounts that didn’t want to devalue the brand with … [Read more...]
May 1, 2009 Much like the scene in the new Disneynature Earth documentary where the lions and the elephants are drinking from the same watering hole, Shaping Youth has been invited to share space among the über-marketers at the YPulse Mashup June 1 and 2 as well as the Tweens Online (Un)Conference taking place the day prior. Attending as ‘press’ sends a positive sign that … [Read more...]
Mar. 2, 2009 Talk about a two-fer: A great deal AND a great cause! Elf Island has put forth a brilliant triple-play “stimulus package” where kids can have fun gaming, help REAL nonprofits make a difference in the world and LEARN about climate change to boot. Wow. A healthy media venue with no ads, a safe tween hub, and a philanthropic mindfulness message for a $27.95 annual … [Read more...]
I was AWOL at CES as my IBM went MIA. Translated? You're SOL (simply outta luck) if you're seeking a fresh thread on the big Consumer Electronics Show toys and tactics targeting kids at the Kids at Play summit, until I can reconvene with colleagues or TechMamas that were present to interview them and/or pitch a guest editorial. I tried, I really tried to get there. The … [Read more...]
Crowdsourcing has become quite the ‘thang’ with ideas percolating all over the globe on how to create healthier worldviews for kids online, offline, and bridging both worlds in between! (The much anticipated Elf Island opens Tuesday in beta testing, woohoo! It's an AMAZING online to offline bridge for changemaking in the childrens' media arena, and I've been mum … [Read more...]
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