The Age of Conversation 2: A Tribe of 237 Leading Change

AOC2--Double the flavor, double the fun! (quick, name that ad!) The ever prolific Seth Godin of Purple Cow fame (yes, I’m proud to be one...moooo!) has a new book out called “Tribes” reinforcing the notion that if you give a loosely connected group a way to communicate, a leader, and an idea, entire movements can take shape with substantive outcomes. … [Read more...]

Reverse Trick or Treating? Isn’t That, Um, Marketing?

As one who is always looking for an easy ‘twofer’ (whether it’s a sunscreen that moisturizes, an inside-out raincoat, or a trick or treating door-knock to recycle unused toys) I started pondering the various green Halloween campaigns I’ve been involved with on Eco Child's Play and beyond, to see if they qualify as “reverse trick or treating.” There’s a fine line here…There’s … [Read more...]

Halloween Make-Up Tips For Kids Costumes On the Fly

Update Oct. 30, 2016 Before you slather on fun face paint for a cute, quick costume, remember that kids are more sensitive to any and all chemicals coming their way... In addition to these fresh face resources below and Campaign for Safe Cosmetics new "2016 Pretty Scary 2" report to update their original pdf on heavy metals in face paints, and this handy personal care primer … [Read more...]

Treat Suneet By Voting for Dream Village TODAY At IdeaBlob!

Crowdsourcing has become quite the ‘thang’ with ideas percolating all over the globe on how to create healthier worldviews for kids online, offline, and bridging both worlds in between! (The much anticipated Elf Island opens Tuesday in beta testing, woohoo! It's an AMAZING online to offline bridge for changemaking in the childrens' media arena, and I've been mum … [Read more...]

Toxic Coinage Consumption: Melamine Scare Spooks Parents

Argh, maties! These Sherwood Brands Pirates Gold Coins shiver me timbers! I’m quite accustomed to the annual viral parent panic of tainted candy of some kind or other each year, but this season, Truth or Fiction is even even trickier to discern whether these milk chocolate coins are ‘threat level orange’ or a plink in a bucket long shot, even among the … [Read more...]