May 3, 2009 What's with all the children's hospitals partnering and news-making so much as of late? This spring, “Operation Teen Book Drop” gave bed bound kids across the country over 8000 titles from young adult book publishers to support Teen Literature Day, sponsored by YALSA, readergirlz, and GuysLitWire. A tad earlier, Dell Children’s Medical Center in Texas became … [Read more...]
In Bed With Branding: Virtual Worlds Pair With Children’s Hospitals
Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: ad-creep, brand influence, cancer care, climate change, commercialism, consumption, Dell Children's Medical Center, Digital ethics, Dizzywood, doing good, Elf-Island, gaming for good, gifting, GoodQuests, GuysLitWire, healing, hospitals, illness, institutions, Kirsten Arpajian, Liz Kronenberger, Mirrored Gaming, Nationwide Children's Hospital, NCH, new media, operation teen book drop, patients, PBI, planting real trees, positive screen time, Presto, pro-social, Quests for Change, readergirlz, real hope in a virtual world, recovery, sick kids, strategic partnership, therapeutic benefit, transplants, Virtual-Worlds, WildAid, YALSA
A Virtual World to Be Wild About: Elf Island Tweens Help WildAid
Feb. 18, 2009 As reticent as I am to bring MORE media into kids’ lives, when I’d rather they be outside in non-electronic natural environs, I’m firmly convinced that it’s all about balance, content, values, messaging, and leveraging the power of media in positive ways. No secret that I’ve had my eye on Elf Island (fact sheet here) ever since Izzy Neis gave a heads up on this … [Read more...]
Filed Under: Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: coastal stewards, Craig Kronenberger, Dizzywood, eco heroes, Elf-Island, endangered animals, endangered species, Galapagos Islands, game wardens, games4change, gaming, gaming for good, GoodQuests, Habitat for Humanity, illegal animal trafficking, Jungaloo, Kids, Liz Kronenberger, Mirrored Gaming, PBI, Peter Knights, poachers, Polar Bear International, Shark Quest, Sharks, Sustainability, tweens, Virtual-Worlds, Wild Aid, WildAid, wildlife, Zookazoo