mean girls – Page 2

Survivor, The Lunch Table Edition: SEL to Prevent Bullying

September 6, 2011 by Amy Jussel 8 Comments

Sept. 6, 2011 As school starts this week for the very few left that haven’t had summer short-circuited with August start dates, we’re continuing our focus on solutions-based media to ramp up Social and Emotional Learning (SEL) and digital citizenship in an effort to not just squash ‘bullying’ but PREVENT it.Whether it’s an entirely new school experience or just curbing first … [Read more...]

Filed Under: Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: ADHD, Anne Collier, Annie Fox, anti-bullying, Are You My Friend?, autism, bullying, bullying legislation, Bullying Prevention, Can I Sit With You?, CASEL, Choosing Civility, clicks and cliques, compassion, coping skills, Cyberbullying, digital drama, Electric Eggplant, empathy, first day of school, good and bad bullying programs, kids emotional health, lunch table, mean girls, Michael Buckley, middle school, Middle School Confidential, netfamilynews, Odd Girl Out, owning up, Queen Bees and Wannabes, Rachel Simmons, resilience, Rosalind Wiseman, SEAL anti-bullying, SEL, SEL to stop bullying, social cruelty, Social Emotional Learning, social schoolyard, special needs, Survivor The Lunch Table Edition, Talk To Me.org, The Respect Institute, The Trevor Project, What the Buck, WhiteHouse Conference on Bullying Prevention

Rachel Simmons Chats About Mythbusting “Mean Girl” Media

August 31, 2011 by Amy Jussel 7 Comments

Aug. 31 2011 Transitioning back to school is tough, especially when media and marketing blitzes the ‘what could be’ fear dynamics of peer acceptance based on what you wear, how you look, and who you sit with at lunch. (Target's music teacher ad/video sums in satire well, "if your kids want to sound cool, they need to look cool") Now toss in the social media promises and … [Read more...]

Filed Under: Advertising, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: A Thin Line, Adinas-Deck, Amber Riley, Anne Collier, Back to school, bullycide, bullying, Bullying Prevention, Connect Safely, Curse of the Good Girl, cyber safety, digital abuse, digital angst, digital citizenship, digital drama, Digital Literacy, Facebook Safety Tips, Formspring, Girl Tips, healing, internet-safety, Jason Rzepka, JC Penney tee, kidlit, Kids Online, mean girls, Mean Stinks, media influences, media-literacy, My kid would never bully, Odd Girl Out, online safety, parenting, preteens, Rachel Simmons, Reality Bites Back, Rosalind Wiseman, safety and technology, sexting, social-media, texting, textual harrassment, thats not cool, trash talk, tweens, Words hurt

Sony May Singe Itself: Slimy Innuendo Ignites Backdraft

September 2, 2010 by Amy Jussel 6 Comments

September 2, 2010 Without a doubt, guerrilla marketing campaigns can be effective disruptors as well as clever marketing and teaching tools for advertising AND media literacy. But what happens when “attention” trumps common sense and branding ethics like this Sony ambient ad campaign? Its proliferation is akin to the “Captive” audience billboard debacle awhile back. As … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: accountability, adolescent angst, Alloy, ambient advertising, behavioral cues, branding, branding-youth, Captive audience, commodification, Consuming kids, corporate social responsibility, digital media, FCC, FTC, goofball guy movies, Gossip Girl, influencers, interactive marketing, Isis, ISIS Advocates for Youth, Kids health, Kmart, mean girls, Media-Influence-Kids, media-literacy, preteens, Pretty Little Liars, product engagement, product integration, Scarleteen, sex sells, sexuality, shock schlock, Sony, Sony fail, teen pregnancy, teens, The Virginity Hit, toxic media, virginity, virgins

Toxic Teen Messaging In A K-Mart/Alloy Episodic: The First Day

September 1, 2010 by Amy Jussel 19 Comments

September 1, 2010 It’s the first of September, as the first day of school angst bubbles up throughout the nation on either side of this ‘premiere’ week. (many have started school already, some are about to) A welcoming 'first day?' Hardly. This is classic online product placement meets mean girl drek in "First Day: The Series," an abysmal branding collaboration between … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: Alloy, Alloy Entertainment, Alloy TV, Back to school, Be You!, behavioral cues, Bongo, branding, branding-youth, bullying, CDD, commodification, Consuming kids, digital media, Do Something, episodics, FCC, First Day, First Day The Series, FML, FTC, Gossip Girl, interactive marketing, interactive TV, K-Mart, Kmart, mean girls, Pretty Little Liars, product engagement, product integration, Project Back to School, retail branding, Sears, shopping, Staples, targeting tweens, teens, webisodes

Raising Authentic Girls: Rachel Simmons’ “Be You! The Real Girl Tour”

August 31, 2010 by Amy Jussel 7 Comments

August 31, 2010 “Be you!” Riiiiight. In a media environment that cynically exploits how to act, what to wear, why to buy and who to be, girls are repeatedly told to "be themselves." GirlsHealth has a perky “Be healthy. Be happy. Be You. Be Beautiful” site. Girls Inc is “inspiring girls to be strong, smart and bold.” Jess Weiner is "Creating A Nation of Confident … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Amy-Jussel, assertive girls, authenticity, automatic thoughts, Back to school, bad girls, Be You!, Be You! The Real Girl Tour, be yourself, bullying, cliques, confident girls, Curse of the Good Girl, Daughters, digital drama, Drama Queen, emotional intelligence, Facing Criticism, female aggression, females, frenemies, girl culture, Girl Tips, girl-empowerment, girls, girls health, girls inc., Girls Leadership Institute, GLI, Good Girls, Gossip Girl, inner voice, Jess Weiner, Kids, kids coping skills, mean girls, Odd Girl Out, overachievers, parenting, perfection, popularity, power moms, preteen, puberty, Queen Bees and Wannabes, Rachel Simmons, real girls, relationships, Respect Rx, Role Modeling Resiliency, Rosalind Wiseman, self-esteem, self-talk, self-worth, social schoolyard, socioemotional health, supergirls