Media Literacy Clearinghouse

The Hashtag Bowl: Media Literacy Opportunities (Pt 2)

January 30, 2015 by Amy Jussel Leave a Comment

Jan. 30, 2015 Whether it’s using hit movies like Frozen as an icebreaker to talk about social shunning, bullying, social emotional tough stuff or Super Bowl ads as learning tools to ferret out what’s REALLY being said, sold, packaged, and presented at every age and stage, Shaping Youth is all about leveraging pop culture touch points as ‘teachable moments’ to instill critical … [Read more...]

Filed Under: Branding & Consumerism Tagged With: #3percentSB, #NotBuyingIt, #sb49, 3 Percent Conference, Ads as classroom texts, Amy-Jussel, Carls Jr., Frank Baker, guided inquiry Super Bowl, junk food marketing, meat marketing, Media Literacy Clearinghouse, media literacy in the k12 classroom, media-literacy, Miss Rep, Raising Girls Amidst Meat Marketing, Sexualization, social media activism, social media in the classroom, Super Bowl 2015, Super Bowl Ad Tracker, Super Bowl Ads, Super Bowl as Learning Opportunity, The Representation Project

Homework? Super Bowl Ads and Media Literacy

January 27, 2015 by Amy Jussel Leave a Comment

January 27, 2015 After updating prior Super Bowl posts about the persuasion, impact, influence, and latest trends in Super Bowl Ads, (including this new NFL PSA against domestic violence) it's imperative to also call out the "repeat offenders"...corporations that consistently produce toxic imagery and narratives in spite of criticism to elicit brand change.Two standouts are … [Read more...]

Filed Under: Media Literacy Tagged With: #3percentSB, #gendergap, #NotBuyingIt, #sb49, 3 Percent Conference, Ads as classroom texts, Amy-Jussel, Carls Jr., Frank Baker, Go Daddy, guided inquiry Super Bowl, junk food marketing, meat marketing, Media Literacy Clearinghouse, media literacy in the k12 classroom, media-literacy, Miss Rep, NFL PSA domestic violence, Raising Girls Amidst Meat Marketing, Sexualization, Super Bowl 2015, Super Bowl Ad Tracker, Super Bowl Ads, Super Bowl as Learning Opportunity, The Representation Project

Toy Joy or Consumption Junction? Critical Thinking for Holiday Fun

November 15, 2012 by Amy Jussel Leave a Comment

Dec. 7, 2016 Update Why not turn holiday gifting into a media literacy opportunity? Tomorrow I'll be signing up once again for Samaritan House sorting and stocking for kids less fortunate and I can't help but think it'll end up being a blog post about what toys are being gifted and how... From gendered cues to ages and stages, I'm sure it will prove enlightening as I … [Read more...]

Filed Under: Advertising, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Buy Me That, cause marketing, CCFC, change the channel of influence, critical thinking, deconstructing toy ads, eco-friendly toys, empowering gifts for girls, Engage Education, Gender neutral toys, Goldie Blox, Holiday 2012, kids gifts, meaningful gifts, Media Literacy Clearinghouse, Media management, media-literacy, NAMLE, New Moon Girls, pester power, Philosophy for Kids, positive kids toys, project girl, put your money where your mouth is, reach and teach, ScrapKins, social justice, Sophia the Great, SuperToolLula, support healthy media images for girls, teachable moments, Toward the Stars, toys 2012, Zilly

Who Won the Debate? Kids’ Focus on Appearance Mirrors Our Country

October 4, 2012 by Amy Jussel 2 Comments

Oct. 4, 2012 Ask any kindergartener to assess the debates last night and you’d probably hear simple reactions like: “He smiles more” or “He looks nicer” or “He looks like he didn’t study”…and frankly, they wouldn’t be too far off the national polls, from a stagecrafting and telegenic reverb perspective. Of course, if you focus on content, Romney would quickly lose the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Shaping Youth, Viral & Buzz Media Tagged With: Amy-Jussel, appearance cues, Big Bird, Big Bird won the debate, children should know about elections, Critical-thinking-skills, debate literacy, election 2012, Frank Baker, Kids Pick the President, Lights Camera Debate, Media Literacy Clearinghouse, media-literacy, mtv fantasy election, Obama Romney youth vote, political literacy, politics and kids, presidential debate, ProCon.org, stagecrafting, student resources voting, Students, Vote Smart, voting with our eyes, Youth Vote

Miss Travel: Misrepresentation Way Beyond Arm Candy

April 26, 2012 by Amy Jussel 5 Comments

April 26, 2012 “If it looks like a duck, and quacks like a duck”… It doesn’t take much inductive reasoning to see Miss Travel is afoul. That said, using critical thinking skills to see why this new ‘dating site’ offering ‘free travel for attractive people’ (ahem, cough, prosti-travel) doesn’t pass the sniff test is a useful mini-lesson. Miss Travel is a teachable … [Read more...]

Filed Under: Advertising, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: Am I Ugly videos, Amy-Jussel, APA sexualization study, appearance cues, arm candy, Bailey Shoemaker Richards, beautiful people fly free, beauty myth, Beauty Redefined, commodification, dating sites, degradation, escort service, generous and attractive people, girl caught, girls-self-worth, golddiggers, hotties fly free, human trafficking, Media Education, Media Literacy Clearinghouse, Media-Influence-Kids, media-literacy, Miss Bimbo, Miss Travel, objectification, outrage baiting, profiteering, prosti-travel, self-objectification, self-worth, Sexualization, SPARK! summit, stop disrespecting women, Sugar daddy, Take Back Beauty, teen depression, The Illusionists