Oct. 21, 2009 What if I told you a few of my favorite advice slingers and youth analysis pros aren’t even parents at all? There’s Anastasia Goodstein of Ypulse speaking from the GenX pulpit (ok, her days are numbered; she’s about to go on maternity leave) and Courtney Macavinta of RespectRx...Along with wünderkind GenY entrepreneur and media machine Vanessa Van Petten, … [Read more...]
Youth Advice Slinger With A Story to Tell: Josh Shipp
June 8, 2009 One week ago today I watched Josh Shipp, a guy who self-defined as a high school class clown with hair that “looks like a chia pet” open the Ypulse Youth Marketing “Mashup” as keynote speaker. Josh Shipp is the kind of guy who charismatically creates a following like the Piped Piper, and ends up senior class president on a lark (he used the slogan “Shipp … [Read more...]
Counter-Marketing Thinspiration: Killer Media Cues
Feb. 12, 2009 Media literacy rule number one: Watch for extreme headlines that command attention. I could've gone with 'Fatal Attraction' or any other number of sensationalist eyecatchers. As you can surmise, this is about the role of media feeding the pop culture zeitgeist like the Venus Flytrap plant in the Little Shop of Horrors, singing, "Feeeeeeed me." Valentine’s Day … [Read more...]