social change – Page 2

ALLY Awards: Architects of Change Amidst Brands: Tween Town Hall

March 12, 2010 by Amy Jussel 2 Comments

March 12, 2010 Today I soared through my first ever Virgin Airlines’ experience bemused by two giddy tween girls excitedly chirping to their mom about the pink and purple “mood lighting” befitting a nightclub and the free WiFi and touchscreen inflight services, as she flashed me one of those, “Where do these girls hear this stuff?” mutual-mama looks. I wanted to ask if they … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: Alice in Wonderland, ALLY Awards, AllyKatzz, architects of change, celebrities, change the world, Code Blue Reviving a Generation, commercialism, D23, Debby Ryan, denim messaging, Denise Restauri, Disney, fashion, Fashionistas, green youth movement, GYM, hipster, Juicy Couture, make a difference, Maria Shriver, pink, purple, social change, Teens Turning Green, Tween Town Hall, tweens, Vinylmation, Virgin Airlines, Wii Super MonkeyBall

The Age of Conversation 2: A Tribe of 237 Leading Change

October 31, 2008 by Amy Jussel 20 Comments

AOC2--Double the flavor, double the fun! (quick, name that ad!) The ever prolific Seth Godin of Purple Cow fame (yes, I’m proud to be one...moooo!) has a new book out called “Tribes” reinforcing the notion that if you give a loosely connected group a way to communicate, a leader, and an idea, entire movements can take shape with substantive outcomes. … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: 237 authors, Age of Conversation 2, Age-of-Conversation, Alex Steed, AOC2, Authors, Beth-Kanter, branding, brands, Britt-Bravo, change agents, changebloggers, children, Chris Brogan, collaborative effort, digerati, Drew McClellan, ebook, Free the Children, Gavin Heaton, Guy Kawasaki, ideas, ideation, Kids, Me to We, Millennials Changing America, Mindblob, new media, participatory learning, probono, Purple Cow, Robert Scoble, SEO book, Seth Godin, social change, social enterprise, social media tools, social networks, the Childrens Charity, Tribes, Twitterfluence, Variety, Why Don't People Get It, Wikio, Wikio top blogs

Kids Bring Home the Message to Cool the Earth!

October 9, 2008 by Amy Jussel 16 Comments

Nov. 24, 2013 Update, Cool the Earth.org fans! KIDS will soon be able to track THEIR own role in reducing their carbon footprint, not just with the fun kids carbon calculator, but with a show and tell, action-inducing Cool The Earth.org app that engages kids to inspire the whole family to take action and measure results hands-on. Slated for early 2014, (see demo after the … [Read more...]

Filed Under: EcoKids-Environment, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: carbon emmissions, carbon footprint, Carleen Cullen, climate change, Cool the earth, eco family, eco literacy, education, enrichment eco programs, Global Warming, green living, green teen, green zebra, inconvenient youth, polar bears, positive pester power, school environmentalism, social change, sustainable students, Treehugger, youth empowerment

Two Angry Moms Bring A Fresh Approach To Shaping Youth 9-21!

September 11, 2008 by Amy Jussel 7 Comments

Filmmaker Amy Kalafa will be with us in October in person instead of September! Haven’t lost my ad agency headline-writing ability to cram all the vital sponsorship info into a log line, but HAVE lost my ability to triple-check dates, as Amy Kalafa's schedule is equally zany as mine, and she's now flying in NEXT month to join us, so our 9-21 speaker is TBD. THIS … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: A Fresh Approach, agents of change, Amy Kalafa, Amy-Jussel, Bay Area Parent, Biggest Loser, champions for change, changebloggers. film activism, Cindy Byrne, Dare to compare, diet, Fall Film Fest, fresh choice, good nutrition, gross out game, healthy choices, Healthy-Kids, HFCS, HOPE Collaborative, Jack London Square, junk-food, Kids, Kids health, love your veggies, lunchbox ideas, Media-Kids, network for healthier california, nonprofit entrepreneurs, nutrition, Oakland School Board, organics, Pop-Culture, processed foods, Rachel Ray, Revolution Foods, school lunch, school lunch program, school lunches, social change, TAM documentary, Trader Joes, Two Angry Moms, whole foods, Youth-Media

The Power of a Pen, The Story of A Sign

September 4, 2008 by Amy Jussel 3 Comments

“Sometimes all it takes is a stroke of a pen. A beautiful film by Alonso Alvarez Barreda.” This was the caption for the amazing video I received via Facebook from my NextNow collaboratory friend and founder Bill Daul...And in my overloaded chaos I might have missed it if he hadn’t added, “worth 5 minutes of your time, I promise. Trust … [Read more...]

Filed Under: Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: 2008 Cannes Online Competition, Age-of-Conversation, Alonso Alvarez Barreda, Amy-Jussel, arts and sciences, Bill Daul, changebloggers, Historia de un Letrero, humanity, NextNow Collaboratory, one voice matters, Online Film Shorts, positive media influence, Power of a Pen, power of media for positive change, social change, social-media, Story of a Sign, words count