social media mobilization

Harry Potter Alliance: Using Pop Culture Pervasiveness Positively

July 17, 2011 by Amy Jussel 1 Comment

July 17, 2011 No, I haven’t seen the Harry Potter grand finale yet.Yes, it’s been covered from every angle, dominating Twitter streams, Facebook status lines and yielding the largest weekend box office on record with one out of four tickets sold going ka-ching for the wizard boy.And maybe it'll be worthy of the 3D hyped up media zeal, but like the Twilight series or any other … [Read more...]

Filed Under: Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: Amy-Jussel, Andrew Slack, blockbuster movies, change agents, changing the channel of influence, Climate Crisis Horcrux, Darkness of Darfur, digital activism, Dumbledore's Army, fandom, Gen Y, Harry and the Potters, Harry Potter Alliance, Harry Potter and the Deathly Hallows, have fun do good, Helping Haiti Heal, HP Alliance.org, HPA, HPAlliance, human rights, inspiring minds, JK Rowling, JK Rowling's Radiohead moment, kids-media, largest weekend boxoffice, Leaky Con 2011, make a difference, Media-Influence-Kids, media-literacy, Mobilizing Youth, Pottermore, Quidditch, reach and teach, send out a howler, social change, social justice, social media activism, social media mobilization, spark change, summer hit movies, teaching moments, The weapon we have is love, Twilight saga, world changing

Grammy Glitz and Gimmicks Galore: Did Kids Watch? Did You?

February 1, 2010 by Amy Jussel 4 Comments

Feb.1, 2010 Promise I’ll leave the 52nd Annual Grammy music deconstruction to the review pros, but just wanted to comment on the media and gadgetry of 21st century events in new media style. Where else would you see social media integration of Imogen Heap's Twitter Dress composed of photos sent by fans in real-time using the hashtag #twitdress? Purpose? To let fans … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Product Placement, Sexualization & Body Image, Shaping Youth, Viral & Buzz Media Tagged With: 21st century media, 52nd Annual Grammy, Album of the Year, Andrea Bocelli, beyonce, Black Eyed peas, Bon Jovi poll, branding, Bridge Over Troubled Water, Cain Mosni, celebrities, children, costumes, crowdsourcing, divas, DMB, Don Tapscott, fandom, fashion, feminist, gadgets, GEMSGIRLS, Generation-Digital, gimmicks, Girls are not for sale, Glitter in the Air, glitz, Grammy Awards, Grammys, Grown Up Digital, Haiti benefit, Imogen Heap, iPad, iPad hype, Jam Session 2.0, Kids, ladies night, Lady Gaga, Live Earth, Mary J Blige, Mashable, Media, media-literacy, Meg Fowler, Miley Cyrus, Music, outrageous, participatory culture, PigTail Pals, pink, Playing for Change, preteen-health, Sexualization, Shallow Nation, social media mobilization, Stephen Colbert, t-shirts, Taylor Swift, TechMamas, teens, This is to mother you, Three Billion, TwitDress, Twitter, Very Young Girls, VMA, Web 2.0, youth

Repower America: A Child + Building Blocks = Censorship?

October 8, 2008 by Amy Jussel Leave a Comment

This morning I received a note from the Alliance for Climate Protection's "we can solve it" climate crisis campaign with a chilling opener: “Did you notice the ads after last night's presidential debate? ABC had Chevron. CBS had Exxon. CNN had the coal lobby. But you know what happened last week? ABC refused to run our Repower America ad -- the ad that takes on this … [Read more...]

Filed Under: Advertising, Branding & Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Shaping Youth Tagged With: ABC bans coal ad, ACP, Alliance for Climate Protection, big media, censorship, clean air, coal, conglomerates, consolidation, controlled media, ecoliteracy, Environmental Education, future of our children, Green-Teens, Kids, media channels, political propaganda, pollution, Repower America, social media mobilization, We campaign, We can, We Can solve it, wind and solar, youth eco advocacy