Oct. 9, 2009 Once upon a time in my former life as a creative director and copywriter, I was asked to create a compelling headline for a learning simulation where young Stanford law students could practice on an interactive CD leading them down different paths of evidence and ‘what ifs’ rather than risk oopsie moments with humans. This was long before the days of snazzy … [Read more...]
Sept. 25, 2009 Never quite thought homelessness would end up a ‘branding opportunity’ but alas, when Virgin Mobile lobbied Congress to declare November Youth Homeless Awareness month to devote time, attention and resources to the issue I thought it was pretty cool. I met a couple of people from Virgin Mobile’s Re-Generation campaign at the cause-marketing lunch table at the … [Read more...]
April 20, 2009 As we enter into Earth Day (week? month? year?) we can either cynically report on the bandwagon marketing of the green scene with freebies, Earth Day cards (Gathering Home has a nice round-up) and other Earth Day tie-ins and giveaways, or we can embrace every effort from every corridor (corporation to kids) to help all ages begin to 'get it' and make small … [Read more...]
Mar. 4, 2009 I'm berating myself for not having this interview 'go live' on Eastern time, where teen author Liz Funk (now 20) resides...I'm doing the best I can... ...ESPECIALLY since I got behind the eight ball due to delivering five hilarious "free-range teens" to their respective homes on a school night and didn't get the formatting done...So, alas, it's going live via … [Read more...]
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