Update Jan. 9, 2017 Coming up...Jan. 28, 2017 my favorite "unconference" convenes called "She's Geeky" which I've written about since its inception, with posts from 2007 and for years thereafter in a 2009 3-part STEM series and 2010 sponsorship and beyond...I highly encourage any and all to attend and experience the magic of no holds barred straight shooting, … [Read more...]
Shaping Youth Sponsors She’s Geeky: Where WIT & Wisdom Flourish
Filed Under: Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: Anne Collier, Beth Blecherman, Beth-Kanter, brainiac, business math, Computer Museum, crisis facing working daughters, DigiGirlz, Doug Engelbart, eldercare, female, feminization of poverty, girls in tech, Girls in Technology, glass ceiling, Kaliya Hamlin, Lynn Langit, Math Doesn't Suck, middle school, mobile platforms, NASA quest, NetFamily-News, scientists, She's geeky, Smart Girls Rock, Space+Station-Discovery+Shuttle-Two+Female+Commanders+i, STEAM, STEM, TechMama, technology, The Girl Effect, The Tech, Travelling Geeks, Unconference, Web2.0, Wise Women, WIT, women, women in engineering, women in tech, Women in Technology
SmartyCard’s Summer Challenge With Scholastic: Heads Up for Fall!
May 28, 2009 I was just about to post an in-depth review and analysis of the merits and watch-worthy aspects of the new SmartyCard.com "learn and earn" kids' program for 3rd-6th graders, when I received this sidewinder about their brand new alliance with Scholastic’s Summer reading challenge. I know, I know, this news is supposed to be a GOOD thing from a "halo effect" mass … [Read more...]
Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: ad-creep, Advertising, anti-rewards, backdoor branding, Book Fairs, branding, brandwashing, Bratz, cause marketing, CCFC, childhood, Chris Carvalho, Club-Penguin, commercial free, commercialism, consumption, Dizzywood, education, elementary, Elf-Island, Gazillion, Goodwashing, Ignite Learning, itunes, Kids, kids-media, learn and earn, learning, LearnStar, Lego Universe, MMORPG, motivation, non-book products, nonprofit-cause-marketing, parenting, quizzes, Raising Digital Kids, rewards, Save the Children, Scholastic, Scholastic Summer challenge, schools, Shape Up Scholastic, SmartyCard, summer slide, teachers, TechMama, Trojan Horse, Virtual-Worlds, Webkinz