May 1, 2009 Much like the scene in the new Disneynature Earth documentary where the lions and the elephants are drinking from the same watering hole, Shaping Youth has been invited to share space among the über-marketers at the YPulse Mashup June 1 and 2 as well as the Tweens Online (Un)Conference taking place the day prior. Attending as ‘press’ sends a positive sign that … [Read more...]
Feb. 2, 2009 We interrupt this teens in tech series for a Superbowl snapback. Yes, it’s Ground Hog Day, and like the Bill Murray movie I feel it’s a ‘repeat’ of Superbowl advertising analysis veering into the pain-n-pummel anger management sphere to see how a $3 million media buy in a recession can boost buzz with the requisite angst-driven adults fielding more tantrums than … [Read more...]
Jan. 30, 2009 I met Lynn Langit of Microsoft DigiGirlz last year at my first 'She’s Geeky' and saw her determined passion and creative desire to offer 13-19 year old girls exposure to technical career opportunities firsthand. So THIS year at She's Geeky Lynn and I sat together at lunch and yakked in nanosecond updates trying to cram in all that’s going on with both of our … [Read more...]
Jan. 28, 2009 The She’s Geeky and Teens in Tech Conferences coming up this weekend have me thinking about all of the underrepresented DigiGirlz out there and the impact of media and marketing on both genders in terms of career paths and children’s choices. Just as Baryshnikov and the late great Nureyev evolved ‘boy ballerina’ perceptions and crashed through stereotypes of male … [Read more...]
I was AWOL at CES as my IBM went MIA. Translated? You're SOL (simply outta luck) if you're seeking a fresh thread on the big Consumer Electronics Show toys and tactics targeting kids at the Kids at Play summit, until I can reconvene with colleagues or TechMamas that were present to interview them and/or pitch a guest editorial. I tried, I really tried to get there. The … [Read more...]
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