Dec. 22, 2019 With the world in need of joy juice to focus on visionary solutions over dire planetary predictions, youth particularly are impacted knowing they’ll be around the longest and are feeling the most helpless, so it’s important to “Look for the Helpers” as Mr. Rogers famously said, and give a salute to “positive picks” that are making waves and pushing toward a ‘sea … [Read more...]
June 19, 2019 As an ad industry creative director I’ve spent years using applied science to flip messages in healthier directions by tapping into the same tactics that marketers use to hook their audiences early and often. (Here’s how I use marketing tactics to sell 'reluctant readers' on reading for fun, or getting kids to 'eat green' by using Shrek against junk food drek … [Read more...]
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