Will SF Ban on Juul E-Cigs Stop Youth Vaping? Ask Them.

July 20, 2019 Health advocate colleagues are confused as to why Iโ€™m not wildly applauding the SF ban on e-cigs, given my staunch stance against Juul and other flavored "vaping gone viral" profiteers … [Read more...]

Fighting Fire with Fire: How Would YOU Counter-Market Vaping?

June 19, 2019 As an ad industry creative director Iโ€™ve spent years using applied science to flip messages in healthier directions by tapping into the same tactics that marketers use to hook their … [Read more...]