Filmmaker Amy Kalafa will be with us in October in person instead of September! Haven’t lost my ad agency headline-writing ability to cram all the vital sponsorship info into a log line, but HAVE lost my ability to triple-check dates, as Amy Kalafa's schedule is equally zany as mine, and she's now flying in NEXT month to join us, so our 9-21 speaker is TBD. THIS … [Read more...]
Two Angry Moms Bring A Fresh Approach To Shaping Youth 9-21!
Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: A Fresh Approach, agents of change, Amy Kalafa, Amy-Jussel, Bay Area Parent, Biggest Loser, champions for change, changebloggers. film activism, Cindy Byrne, Dare to compare, diet, Fall Film Fest, fresh choice, good nutrition, gross out game, healthy choices, Healthy-Kids, HFCS, HOPE Collaborative, Jack London Square, junk-food, Kids, Kids health, love your veggies, lunchbox ideas, Media-Kids, network for healthier california, nonprofit entrepreneurs, nutrition, Oakland School Board, organics, Pop-Culture, processed foods, Rachel Ray, Revolution Foods, school lunch, school lunch program, school lunches, social change, TAM documentary, Trader Joes, Two Angry Moms, whole foods, Youth-Media
Facelifts for Kiddie Characters: Rebranding ’80s Icons?
Last week’s New York Times article on 21st century ‘facelifts’ for kiddie characters gave me the willies on a variety of fronts, despite the fact that I’ve personally ‘freshened’ many a brand in my time. From Peanuts to Barbie, I 'get' that mega-brands need to stay au courant... I’ve admittedly had a hard time tapping into specific analysis of what’s irking me most about … [Read more...]
Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth Tagged With: Angelina-Ballerina, Animation, Anime, Barbie, Betty-Boop, Care-Bears, cartoons, Celluloid, Disney, Icons, Jessica-Rabbit, Kids, Loonatics, Manga, Mattel, Media, New-York-Times-, NYT, Peanuts, Pop-Culture, pop-culture-icons, Robyn-Silverman, Strawberry-Shortcake, Toys, Who-Framed-Roger-Rabbit, Youth-Media