June 19, 2019 As an ad industry creative director I’ve spent years using applied science to flip messages in healthier directions by tapping into the same tactics that marketers use to hook their audiences early and often. (Here’s how I use marketing tactics to sell 'reluctant readers' on reading for fun, or getting kids to 'eat green' by using Shrek against junk food drek … [Read more...]
Mar. 16, 2009 Gotta put my cranky pants on again…. R.J.Reynolds is lighting the fuses of frustrated parents by offering Camel nicotine laced ‘orbs, strips, and sticks’ coming at kids in the mints and gum portion of the candy aisle right near the checkout. That’s right, dissolvable nicotine. Cigs are off limits, Joe Camel is kaput, so now we’ve got fresh breath-freshener … [Read more...]
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