Sept. 25, 2009 Never quite thought homelessness would end up a ‘branding opportunity’ but alas, when Virgin Mobile lobbied Congress to declare November Youth Homeless Awareness month to devote time, attention and resources to the issue I thought it was pretty cool. I met a couple of people from Virgin Mobile’s Re-Generation campaign at the cause-marketing lunch table at the … [Read more...]
Sept. 24, 2009 S.F. Bay Area readers, reminder Rachel Simmons is speaking TONIGHT for free at Palo Alto's Gunn High School (details here) about her new book The Curse of the Good Girl (living proof of same right here with yours truly, heh) I interviewed Rachel Simmons about what all has transpired in media and marketing since her decade of research on relational … [Read more...]
Sept. 23, 2009 Ah, the first day of fall... An apt time to think about leaves, forests, colorful worlds and transitions into autumn when kids spend more time indoors and parents start hand-wringing about media management, homework hazards and how to balance back to school commitments with screen time online. The National Parenting Publications Awards has bestowed their … [Read more...]
Sept. 17, 2009 “Childhood obesity may be a problem of epidemic proportions in many parts of the world, but several games are doing their part to help keep kids moving. We've already covered LocoMatrix, Swinxs and The Hidden Park, and now a new contender launched last month takes kids on a wifi-based treasure hunt outside,” says Springwise (one of my fave industry resources for … [Read more...]
Sept. 14, 2009 Rather than rehash the coarse conduct of music stars, athletes, and politicos reaching some new lows this past week, I’d like to point to The Civility Solution (Sept. '09) the sequel to one of my faves, called "Choosing Civility: 25 Rules of Considerate Conduct."Why? Because we've got major media moments ripe for peeling back a deeper conversation on how this is … [Read more...]
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