Advertising – Page 23

BlameAThon: Tweet Your Troubles to Fight Cancer Today!

September 9, 2009 by Amy Jussel 4 Comments

Sept. 9, 2009 School class schedule not what you’d hoped? Coach call you out in front of your teammates? BF ran off with your BFF? Or just need a dose of perspective? Whatcha waitin’ for? “Blame Drew’s Cancer!” Right now! Today’s the big Blame-A-Thon 9-09-09, where Drew Olanoff and his pals are livestreaming in a social media blitz with raffle prizes, rock and roll, blipTV … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Viral & Buzz Media Tagged With: #BlameDrewsCancer, 23andme, ACS, AllRise, American Cancer Society, attitude of gratitude, Blame Drew's Cancer, Blame-a-thon, BlameAThon, Cancer, cancer crusaders, cause marketing, charity, chemo, chemotherapy, citizen-journalism, Derren Brown, disease management, DNA, Drew Olanoff, genetics, health, Kids, Lance Armstrong, livestream, LiveStrong, Media, mobile-social, philanthropy, positive impact, radiation, social-media, survivors, Teen Twitter, trending topics, Twitter, twitter journalism, TwitTip

Back to School Supplies: Which Retailers Make the Green Grade?

September 6, 2009 by Amy Jussel 5 Comments

Sept. 6, 2009 You’ve all seen that Staples ad with the prancing papa gleefully sending his offspring back to school, right? Well, now it’s time to see if Staples is one of the big box retailers that ‘made the grade’ in Forest Ethics’ annual 2009 green grades report card, evaluating the multi-billion dollar office supply sector. Not everyone has a ‘mobile app’ to make … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: "most wonderful time of the year", 2009, Amazon, Boreal, caribou habitat, climate change, corporate responsibility, CSR, Eco labeling, eco-certifications, eco-practices, Environment, ethics, EWG, Fedex Office, fiber, Forest Ethics, forest management, Forest Stewardship Council, FSC, green, Green Grades Report Card, greenwashing, logging, Office Depot, OfficeMax, paper, paper goods, paper practices, pocket guide, post-consumer recycled paper, recycling, reduction, retail, safe cosmetics, school supplies, seafood watch, SFI, Staples, Sustainable Forestry Initiative, sustainable forests, Target, Teens Turning Green

Are We Making Matters Worse By All The Body Image Chatter?

September 3, 2009 by Amy Jussel 15 Comments

Sept. 3, 2009 Lots of chatter on Twitter about yesterday's Jezebel piece and the WSJ article about dieting 4th graders. It leads off, "In 1986, 80% of fourth-grade girls were dieting. Wall Street Journal reporter Jeffrey Zaslow interviewed 100 of them back then, and recently followed up with a few, asking if they think things are getting better for girls. The verdict: It's … [Read more...]

Filed Under: Advertising, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth Tagged With: Barbie doll, body image issues getting worse, childhood obesity, children, Claire-Mysko, Dianne Neumark-Sztainer, diet, dieting children, Dr.-Robyn-Silverman, eating-disorders, epidemiology, feel good, girls, healthy choices, I'm like so fat, idealized images, Jeffrey Zaslow, Jezebel, Kelly Clarkson, kids nutrition, media influence, media-literacy, parenting, photoshopping body image, preteen, psychology, puberty, self-esteem, Self-worth-kids, teens, thinspiration, Wall Street Journal, weight, weight obsession, worry

Shaping Youth is in the Philadelphia Inquirer Today

September 2, 2009 by Amy Jussel 6 Comments

Sept. 2, 2009 For a media shy writer wonk who likes to fly under the radar, you might say I’m a ‘glutton’ for punishment each time I agree to making a comment to the press. The Bebé Glotón toy story originated at Thingamababy about the Spanish breastfeeding doll with slurpy sounds and strap-on-bib; human not included. Since then, it's taken off into controversy land and … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth Tagged With: APA study, Bebe Gloton, behavioral influence, Berjuan, breastfeeding, breasts, Case for Make Believe, commercialism, controversy, cultural context, dolls, Dr.-Robyn-Silverman, Eco-Childs-Play, feminism, Jezebel, Kids, Kids health, lactation, magnet dolls, make believe, media-literacy, Miley Cyrus, minimama, natural, nipple bib, nursing, Philadelphia Inquirer, pregnancy, pretend play, public health, reputation management, Sexualization, simulations, Spain, Spanish breastfeeding doll, suckling, sucks, Susan Linn, teen, Teen Choice Awards, Thingamababy, Toys, tween

Playnormous Health-Edu Games Offer FREE Monster iMacs!

September 1, 2009 by Amy Jussel 4 Comments

Sept. 1, 2009 How do you improve K-12 student’s health knowledge, inspire creative writing, support eco-values of refurbished technology, and use whimsical hand-painted art of animated monsters to reach and teach? Launch a Playnormous custom-contest of amped up art that looks like it crawled out of a Pixar flick! Our friends at Playnormous (makers of the award-winning … [Read more...]