Advertising – Page 24

One Teen’s View on Going Green: Use Eco as an Equalizer

August 27, 2009 by Amy Jussel 14 Comments

August 27, 2009 One of my Title I school students said, "We recycle in my house...it's called hand-me-downs." Hmn. Since then, I've been attuned to the "green is for those who HAVE green" eco-mindset and kept track of echoes in our cross-cultural moshpit of a neighborhood. In part two of our Teens Turning Green piece, I’d asked Shaping Youth 16-year old writing intern … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: 350.org, activism, Amy-Jussel, Celebs Gone Good, children, Cool the earth, Crunchy, dirty 30, Do Something, EARTH, Earth Hour, eco, Eco labeling, Eco-Childs-Play, ecorazzi, Elf-Island, EnviroMedia, Environment, Forest Ethics, future, green, Green-Teens, greenwashing, Habbo Greenpeace survey, Habitat Heroes, health, How to Turn Your Parents Green, Inconvenient Truth, Jenn Savedge, LiveEarth, Marin, marketing hope, media-literacy, MySpace Our Planet, natural cosmetics, Naturalist, nature, NCLI Act, Noelle, planet, polar bears, Project Green Dorm, Project Green Prom, safe cosmetics, schools, Sins of Greenwashing, Sondra Clark, stewardship, Students, Sustainability, teen, teens, Teens Turning Green, TerraChoice, The Green Book, TTG, youth

Back to School: Are Teens REALLY Going Green?

August 20, 2009 by Amy Jussel 9 Comments

August 20, 2009 Leave it to a teen to tap into the core eco-issue behind why there’s tons of talk about green teens but not enough ‘walking the walk’ toward sustainable lifestyle shifting ‘en masse.’ In 2007, when JupiterResearch cited 38% of teens caring about the environment and 15% being ‘hardcore green’ opinion leaders and digizens in a report, “Green Teens: Reaching a … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: 350, activism, Back to school, Campaign for Safe Cosmetics, Cancer, carcinogens, climate change, College Care Packages, cosmetics database, Do Something, eco, eco-friendly products, Environment, Erin Schrode, EWG, going green, green, green schools, Green spa, Green-Teens, Habitat Heroes, healthy schools, high school, Judi Shils, JupiterResearch, Kajeet, Kids, mobile tips, mobilization, motivation, NCLI Act, organic, Pilot Pens Be Green, Project Green Dorm, Project Green Prom, reusable lunch kits, school supplies, Search for the cause, SEPA, Skin Deep, Stacy Malkan, Students, Sustainability, sustainable lifestyle, teen, Teens Turning Green, toxins, TTG, youth movements, Youth Noise

So Sexy So Soon: Shaping Youth Chats With Jean Kilbourne, Ed.D.

August 17, 2009 by Amy Jussel 30 Comments

August 17, 2009 Last month So Sexy So Soon hit the market in paperback, though my hand-signed hardback by academic rockstars Diane Levin, Ph.D. and Jean Kilbourne Ed.D is frayed, highlighted, and worn from full use with youth and parent ed groups ever since its release last year. I broke bread with these two research pioneers at Susan Linn’s house when she hosted all of the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Sexualization & Body Image, Stereotypes & Diversity, Vapid Values Tagged With: age compression, APA, APA report early sexualization, Beauty, Body-Dysmorphia, Bratz, buffed boy, CCFC, children, commercialism, commodification, compassion deficit disorder, controversy, Diane Levin, gender equity, girls, Girls Gone Wild, girls-self-worth, hooking up, ideals, impersonal sex, Isis-Inc, Jean Kilbourne, Kids, Killing Us Softly, MEF, Miley Cyrus, numbing, objectification, Packaging-Girlhood, pole dancing, Pornification, provocative clothes, Pussycat Dolls, self-worth, Sesame Streetwalkers, sex objects, Sexual Media, Sexual Teens, sexuality, Sexualization, sexualized childhood, Slim Hopes, slut-ho, So Sexy So Soon, strippers, Teen Choice Awards, teens, thong, tweens, Vanity Fair, violence, War Play, youth

Media, Misinformation and Unhealthy Spin

August 14, 2009 by Amy Jussel 6 Comments

August 14, 2009 I'm very thankful that Shaping Youth Nutrition Correspondent Rebecca Scritchfield, RD takes the helm today with her piece "The Price of Misinformation in Media," as I’m trying to manage some media of my own to make sure I’m not misinterpreted either! As you know by now, I’m quite media shy, not just because I'm a former journalist who can ‘spot the spin’ with … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: ACSM, activity, ADA, appetite, children, Critical-thinking-skills, diabetes, dietician, disease, elite nutrition, exercise, expert, FDA, fitness, food labeling, food marketing, GMA, health, Health News Review, healthGAMERS, Johns Hopkins, journalists, junk science, junk-food, Kids, label lingo, lifestyle nutritionists, media awareness, media-literacy, mindfulness, misinformation, Myth of Exercise, nutrition news, nutritionist, obesity, overweight, preteen, RD, sedentary, sports nutrition, talking heads, teens, Time, Time magazine, trained, uncredentialed, wellness

Shaping Youth Is In the L.A. Times Today, Yawn

August 12, 2009 by Amy Jussel 16 Comments

August 12, 2009 Well, it finally happened. Full tilt desensitization. I suppressed a huge yawn and a roll of the eyes reviewing Miley’s pole dancing antics at the Teen Choice Awards with a great big ‘meh, here we go again.’ All of the replays of video and trending topics in the Twittersphere landed on me as a great big cynical 'so what' example of the mouse house … [Read more...]