Branding & Consumerism

Back to School: Using Branding as a Media Literacy Lesson

September 4, 2013 by Amy Jussel Leave a Comment

August 20, 2015 Update: More Back to School branding boondoggles...Remember when the G-force Gatorade tribe was caught red-handed with their marketing machinations of hawking sugar hydration to students over regular water? Well, they're at it again, this time sneaking their sports drinks message into schools as 'hydration education' which is perhaps one of the biggest shilling … [Read more...]

Filed Under: Branding & Consumerism, Marketing Shaping Youth Tagged With: 5 ways to combat back to school marketing, Amy-Jussel, Back to school, back to school marketing, campus bike, campus marketing, campus safety, cause marketing, circle of 6 app, college branding, college marketing, college students apathetic about brands, Counter-marketing, critical thinking, Critical-thinking-skills, fast food marketing, fight fire with fire, financial literacy teens, Freshman 15, kids and media, kids credit cards, Marketing in schools, marketing tactics, media-literacy, MOOC, NAMLE, pester power, teens and privacy, think red, Think Watson

The Tooth Fairy Is Not A Brand. Parents…Arise!

July 22, 2013 by Amy Jussel 9 Comments

Aug. 6, 2013 Update! Honored to be accurately quoted in this pithy parenting prose by Heidi Stevens in The Chicago Tribune's thrilled to see all the parenting pushback on Twitter that CCFC put together in this 'Storify' synopsis! (New York Times also covered CCFC's efforts here) Keep at it, families...save our traditions and narratives from marketing greed!July 22, 2013 It’s … [Read more...]

Filed Under: Branding & Consumerism Tagged With: ADA, Amy-Jussel, baby teeth, backdoor branding, brandwashing, CCFC, child exploitation, childhood rites of passage, children’s icons, Commercialization of Childhood, Consumerism, corporate accountability, corporate profiteering, dentists, direct marketing to kids, Disney Dia de los Muertos, Disney-Princesses, Equestria Girls, family narratives, Gender Portrayal, Hasbro, imagination, imaginative play, Mattel, media siege, media-literacy, My Little Pony rebranding, Official Real Tooth Fairy Dentist, parenting peeves, parents under siege, Pinkification, Pop culture impact on kids, princess culture, Save the Tooth Fairy, sexploitation, sexualization of children, Stop Corporate Abuse, storytelling, The Real Tooth Fairies, The Tooth Fairy, toy industry complicity, trademarking a holiday, trust breach, unethical marketing, Vapid Values

Ground Hog Day: Super Bowl Sexism Keeps Popping Up

February 2, 2013 by Amy Jussel Leave a Comment

Feb 2, 2013 It's Ground Hog Day and as reliable as Punxsutawney Phil, parents and pundits await to see what shadows will be cast on kids from the Super Bowl media hype blaring at surround sound decibel levels, even among those not remotely interested in 'the big game.' KJ Dell'Antonia, lead author of the NYTimes parenting blog the Motherlode does some hilarious pop culture … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 3 Percent Conference, Amy-Jussel, badvertising, children media violence, childrens advocacy, dads and daughters, Danica Patrick, Frank Baker, girls as boy toys, Girls for a Change, girls self esteem, girls-self-worth, Healthy media choices, Joe Kelly, kids and media, Kids-Advertising, KJ Dell'Antonia, media-literacy, Miss Rep, Miss Representation, not buying it, NYTimes Motherlode, Promoting Healthy Media Images, sexism, sexist commercials, Sexualization, Super Bowl 2013, Super Bowl XLVII, SuperBowlBingo, The DAD man, using superbowl ads in the classroom

Media Messages and Binge Drinking Influence On Teens

December 31, 2012 by Amy Jussel 1 Comment

Dec. 31, 2012 Prequel to New Year's Eve... Long gone are the days when I could host a “New Year's at Noon Bubble Wrap Stomp” and watch little kids gleefully squirt silly string at each other in rowdy ‘make as much noise as you can” festivity for a honking good time... Those with older teens like myself are looking for healthier choices for teen New Year plans and maybe … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Shaping Youth, Vapid Values Tagged With: AAP, adolescent drinking, alcohol in movies, alcohol in the media, alcohol justice, binge drinking, calculate the cost of alcohol, energy drinks and alcohol, Glee Teen Sex Facts, Hanewinkel research, Happy New Year, Kids health, Kids Prime Time TV, media influence on teens, New Year Resolutions, New Years, Packaging-Boyhood, partying culture, social media alcohol intervention, social norming, substance abuse, teen drinking, Teen New Year's Resolutions, teens and alcohol, The Hangover, toxic cues to kids, toys encouraging alcohol use, troubled teens, tween binge drinking, underage drinking

CCFC: A Positive Pick, Even When Calling Out Negative TOADY Toys

December 4, 2012 by Amy Jussel Leave a Comment

Dec. 4, 2012 No question I continue to land hard on watchdogs that aren’t woofin’ when it comes to media and marketing’s impact on kids, but nobody does it better than Campaign for a Commercial Free Childhood (CCFC) with a solid lip curl and warning snarl before tearing the pants off of those without a corporate conscience focused on profiteering over public health…...So … [Read more...]