Ruthe Stein, Senior S.F. Chronicle reviewer must be a soul-mate of sorts in the ‘thinking alike’ arena, as her opening marks hit me with a one-two punch over my coffee this morning, having just done a double-take on the four-color, full-page fireworks ad that screamed, "Celebrate the Holiday with An American Girl!” “Movies have become adept at … [Read more...]
We interrupt this series on product placement and new FCC media rules to add a very pertinent voice into the mix, digital dynamo Brian Reich, co-author with Dan Solomon of Media Rules! Brian Reich understands new media’s opportunity to do positive, GOOD things beyond just ‘sell stuff’ so before I dive further into my Part 3 stance on the need for … [Read more...]
Cruise news, trip tips, kids' brand loyalty pitches at cheerleading camps, sports and spa getaways... Who's sponsoring your 'fun?' Are you aware? Cruise lines are wisely using their own social networking connection as a conduit for repeat business and new referrals, so passengers can share their own experiences with others...Meanwhile, Carnival Cruise line just partnered … [Read more...]
Oh, how I wish I were 12 again...Apple Camp Workshop is a three-hour FREE hands-on media camp for kids 8-12, in slick ‘seed the brand’ style (as if Apple needs more youth cult encouragement). It's available throughout ALL Apple stores...Tweens can sign up for two Camp Workshops at one time to learn: iPhoto in the Photo Workshop, iMovie in the Movie Workshop, … [Read more...]
Teen pals a little testier than usual? Ever heard of ‘roid rage?’ Awhile back I wrote about body image issues offering “equal opportunity toxicity” as young boys have increased body dysmorphia, emulating buffed boy, ripped six-pack icons of video games and ‘hunks’ modeled and merchandised ad nauseum. Not getting alarmist, as we're still in single digit growth percentages, … [Read more...]
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