Damaging Drek – Page 4

Sony May Singe Itself: Slimy Innuendo Ignites Backdraft

September 2, 2010 by Amy Jussel 6 Comments

September 2, 2010 Without a doubt, guerrilla marketing campaigns can be effective disruptors as well as clever marketing and teaching tools for advertising AND media literacy. But what happens when “attention” trumps common sense and branding ethics like this Sony ambient ad campaign? Its proliferation is akin to the “Captive” audience billboard debacle awhile back. As … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: accountability, adolescent angst, Alloy, ambient advertising, behavioral cues, branding, branding-youth, Captive audience, commodification, Consuming kids, corporate social responsibility, digital media, FCC, FTC, goofball guy movies, Gossip Girl, influencers, interactive marketing, Isis, ISIS Advocates for Youth, Kids health, Kmart, mean girls, Media-Influence-Kids, media-literacy, preteens, Pretty Little Liars, product engagement, product integration, Scarleteen, sex sells, sexuality, shock schlock, Sony, Sony fail, teen pregnancy, teens, The Virginity Hit, toxic media, virginity, virgins

Toxic Teen Messaging In A K-Mart/Alloy Episodic: The First Day

September 1, 2010 by Amy Jussel 19 Comments

September 1, 2010 It’s the first of September, as the first day of school angst bubbles up throughout the nation on either side of this ‘premiere’ week. (many have started school already, some are about to) A welcoming 'first day?' Hardly. This is classic online product placement meets mean girl drek in "First Day: The Series," an abysmal branding collaboration between … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: Alloy, Alloy Entertainment, Alloy TV, Back to school, Be You!, behavioral cues, Bongo, branding, branding-youth, bullying, CDD, commodification, Consuming kids, digital media, Do Something, episodics, FCC, First Day, First Day The Series, FML, FTC, Gossip Girl, interactive marketing, interactive TV, K-Mart, Kmart, mean girls, Pretty Little Liars, product engagement, product integration, Project Back to School, retail branding, Sears, shopping, Staples, targeting tweens, teens, webisodes

Backdraft: DV=”Differing Views” on Dating/Domestic Violence

August 9, 2010 by Amy Jussel 13 Comments

August 9, 2010 Consider this a ‘preliminary post’ to address the Eminem/Rihanna video controversy that’s scorching the blogosphere with the Love the Way You Lie lyrics being deconstructed to a farethewell. (read the comments on EW's music mix, Jezebel, The Guardian, an important one from the Gainesville Sun/GatorSports angle, and CB, "where escapism can be smart" just to name … [Read more...]

Filed Under: Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: A Thin Line, abusive relationships, BackDraft, Chris Brown, controlling behavior, dating violence, domestic abuse, domestic violence, DV, dysfunctional relationships, Elin Waldal, Eminem, healthy dating, Helpline, jealousy, Love is respect, Love the way you lie, media-literacy, Men Can Stop Rape, National Domestic Violence Hotline, National teen dating abuse, NDVH, passion media messages, Pixel Project, possessiveness, Rihanna, teen soaps, teens dating violence, terrorism, The Line Campaign, Tornado Warning, Twilight, unhealthy relationships, violence against women

Predatory Practices as Sport? Boys to Men & Swaggerfests

June 15, 2010 by Amy Jussel 9 Comments

June 15, 2010 Forget the fact that my freshman daughter is friends with JV football guys… ...Or that digital reputations flinging about on social media (FB, Formspring, etc) warn of male ‘players’ and females being ‘played’ with reckless, feckless inaccuracy bordering on slanderous distortion (this seems to mirror many school’s virtual stage, reflecting more performance art … [Read more...]

Filed Under: Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: adolescence, American Dad, athletes, boy toys, boys to men, draft picks, Elin Waldal, Family Guy, Fantasy Football, Gavin Heaton, Gender, George Huguely V, Good Old Boys, high school boys, Inspire Foundation, Jackson Katz, Landon, Landon School, macho, males, manhood, masculinity, Maureen Dowd, My Daddy Taught Me, Packaging-Boyhood, perfect gift for a man, Predatory game, prep school, rape, RESPECT, Seth MacFarlane, sexploits, sexual assault, survivors, swaggerfest, teen bad boys, teen boys lie about sex, teen dating violence, The Good Men Project, The Macho Paradox, Their Dangerous Swagger, Tom Matlack, Tornado Warning, Tough Guise, turning boys into monsters, TV portrayal of dads, wrestling with manhood, Yeardley Love, You are not his property

Sexualization Summit: Save the Date Oct 22, 2010 NYC

May 17, 2010 by Amy Jussel 22 Comments

May 17, 2010 As irony would have it, on Thurs, May 13, in New York City, a small tribe of thought leaders convened on how to best address rampant sexualization of youth in media and marketing. Each invitee of this diverse group was hand-selected for the purpose of "bringing their entire communities" into the conversation and sharing next steps, best practices, and public … [Read more...]