Growing up too soon

“Consuming Kids” Is Now Available For YOU To Host A Screening!

April 24, 2009 by Amy Jussel 5 Comments

April 24, 2009 Back to our green media focus in a minute, since we're all trying to figure out whether somethin' can be done about all this consumption? But first, here's some fabulous news for change agents out there. Just in time for our Consuming Kids screening and powerhouse panel tonight in Berkeley, (and again Sun. 4-26 in San Jose and Tues. 4-28 in Palo Alto) MEF , … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Allen-Kanner, Amy-Jussel, Appetite for Profit, Brave New Theaters, CCFC, Consuming kids, consumption, eco, eco mom, Eco-Childs-Play, ecology, education, Elf-Island, Environment, film, film fest, Fresh Producers, green, Green media, Green-Teens, make a difference, Media-Education-Foundation, media-literacy, MEF, Michele Simon, NAMLE, outreach, screen a movie, Susan Linn, Sustainability, sustainable students, Two Angry Moms

Do Older Kids Outgrow Easter Egg Hunts and Dyeing Eggs?

April 12, 2009 by Amy Jussel 1 Comment

April 12, 2009 Passover, Easter and religious convos aside, let’s just say EVERY generation seems to love spring fun and festivity. My parents hosted a pack of 85 year olds in an impromptu ‘just do it’ session awhile back and you’d think those ‘kids’ were 8 and 5 not eighty-five. In my house today, the Easter bunny got a bit creative with the teen scene, to hide her basket … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Bella Sara, Chris Carvalho, digital allowance, dyeing eggs, earning, Easter, Easter baskets, Easter egg hunts, Elf-Island, incentives, Kids, learning, motivators, neuro theory, Passover, positive media, praise, rewards, SmartyCard, Spring, spring cleaning, teens, youth, Zookazoo

Counterstrike: MEF Film “The Price of Pleasure” Screens For Free

April 9, 2009 by Amy Jussel 5 Comments

April 9, 2009 Even though K-12 youth is Shaping Youth's primary focus, this campus controversy caught my eye for the overlap with our own counter-marketing tactics. In a ‘fight fire with fire’ media literacy move straight out of the Shaping Youth playbook, the Media Education Foundation is responding to this week’s University of Maryland campus uproar of whether or not free … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: college life, First Amendment, free speech, Media-Education-Foundation, MEF, objectification, on campus, porn influence on kids, Pornification, The Price of Pleasure, University of Maryland porn controversy

The Oprah Factor: Stop the Yo-Yo Dieting Messages

April 9, 2009 by Amy Jussel 12 Comments

April 8, 2009 Young women and their moms have been "under the influence" of Oprah longer than you can say “she’s gotta have it.” From cuddly bathrobes to kids' book club picks, when the grand dame of daytime speaks, people listen. Precisely the point that Director Darryl Roberts of America the Beautiful is making in his recent “open letter to Oprah” plea to curb the weight … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Sexualization & Body Image, Shaping Youth Tagged With: 5-resolutions, America the Beautiful movie, anorexia, beauty industry, Beauty Mark, Campaign for Safe Cosmetics, Cancer, Darryl Roberts, Diane Israel, Diet ads, documentary, eating-disorders, EWG, excessive exercise, fad diets, girls, Jean Kilbourne, Kids, MamaVision, media influence, NEDA, Oprah, preteen-health, Project Green Prom, Race for Perfection, safe cosmetics, Search for a Cause, Teens Turning Green, thinspiration, youth

What’s With 8th Grade Proms & Glamorama Tween Diva-ization?

April 3, 2009 by Amy Jussel 3 Comments

April 3, 2009 “Myths & Realities of Eighth Grade Graduation/Dance: Students may wear something nicer than normal school clothes. However, we strongly discourage formal dresses and tuxedos.” Well, it’s too late for April Fool’s, so I’m guessing this very surreal statement is indicative of the point being made in Newsweek’s recent article, “Are we turning our tweens into … [Read more...]