Marketing Shaping Youth

Life 360: Testing Family Safety Apps With Teens (Part 2)

October 21, 2012 by Amy Jussel Leave a Comment

Oct 21, 2012 Any parent who has ever ended up in a glorified game of ‘Where’s Waldo’ hunting for their offspring after temporarily ‘sliding off the grid’ with whereabouts unknown (homecoming, prom, New Year’s, or playing loose with the facts in sins of omission sidewinders) will have a pretty strong snapshot of Life 360's strongest ‘target market’…parents of teens.In part one … [Read more...]

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Life 360: Family Locator Apps-Mapping the Shades of Grey (Part 1)

October 15, 2012 by Amy Jussel 5 Comments

Oct. 15, 2012 Teens call them ‘trackers,’ parents call them ‘tools,’ and the telecom industry refers to GPS and LBS (location based services) as sheer “growth” in a mobile market that’s booming with map-based apps that pinpoint the whereabouts of users. We need to uncork this whopper of a conversation beyond the micro (oooh, handy! or ewww creepy!) and into macro … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Shaping Youth Tagged With: 21st century parenting, Amy-Jussel, Android, child location GPS systems, children check-in, Chris Hulls, critical thinking, family location apps, Family safety apps, family tracker, free Halloween safety app, free LBS safety apps, free range kids, GPS, help parents track children's movements, Interview with Chris Hulls, iphone apps, keep your family safe, LBS, LBS safety apps, Life 360, locate your family, location based services, mobile mapping, mobile-youth-trends, monitoring, monitoring children and media, monitoring social media kids, parental controls, parenting peace of mind, Parenting-Teens, privacy data, Privacy practices, privacy-data-youth, private family mobile networks, reliance on tech, securafone, should you track your kids, smartphones tracking kids, SMS, spying on children, Surveillance-Society, tech tethers, Tech toys, tracker apps, tracking your kids

The Girl Effect Goes Global: International Day of the Girl

October 10, 2012 by Amy Jussel 2 Comments

Oct. 10, 2014 Update! In just two short years, look at the momentum of the International Day of the Girl and all that's being accomplished with fresh, new voices in the media mix. Congratulations to Malala Yousafzai and Kailash Satyarthi for winning the Nobel Peace Prize. At only 17, Malala is the youngest recipient EVER, and recognizing both a Pakistani and Indian sends an … [Read more...]

Filed Under: Counter-marketing, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: #IDG2014, 10 X 10, Black Girls Code, Day of The Girl.org, educating girls is smart, gender equity, GimmeMo, girl power, girl-empowerment, girls education, girls leadership, Girls-Rock, GWLN, Half the Sky, International Day of the Girl, iTwixie, lift up women to lift up the world, Malala Yousafzai, Miss Representation, Monique Coleman, Plan USA, School Girls Unite, She's The First, Smart Girls Rock, Spark Movement, STEM programs for girls, STEM4Girls, The Girl Effect, united nations, women and girls lead

Who Won the Debate? Kids’ Focus on Appearance Mirrors Our Country

October 4, 2012 by Amy Jussel 2 Comments

Oct. 4, 2012 Ask any kindergartener to assess the debates last night and you’d probably hear simple reactions like: “He smiles more” or “He looks nicer” or “He looks like he didn’t study”…and frankly, they wouldn’t be too far off the national polls, from a stagecrafting and telegenic reverb perspective. Of course, if you focus on content, Romney would quickly lose the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Shaping Youth, Viral & Buzz Media Tagged With: Amy-Jussel, appearance cues, Big Bird, Big Bird won the debate, children should know about elections, Critical-thinking-skills, debate literacy, election 2012, Frank Baker, Kids Pick the President, Lights Camera Debate, Media Literacy Clearinghouse, media-literacy, mtv fantasy election, Obama Romney youth vote, political literacy, politics and kids, presidential debate, ProCon.org, stagecrafting, student resources voting, Students, Vote Smart, voting with our eyes, Youth Vote

Wanted: Female Creative Directors To Change the Media Landscape

September 26, 2012 by Amy Jussel Leave a Comment

Update Oct. 30, 2014 This coming week Nov. 3 & 4, 2014 Kat Gordon's highly successful 3PercentConference circles back to its origins in San Francisco after gaining momentum across the country, expanding exponentially! Congrats to industry pros and colleagues making a difference and the 2014 line-up of speakers and subjects that matter. Looking forward to hearing more from … [Read more...]