Vapid Values – Page 8

Turning Boys Into Monsters: Energy Drink Leaves A Foul Taste (Again)

December 8, 2009 by Amy Jussel 26 Comments

Dec. 8, 2009 It’s Tuesday, time for our weekly “Packaging Boyhood” focus, so what better time than the holiday season to sound the 'red' siren on the 'green' brand that tween and teen boys are sucking up to...Monster energy drink. With everything from motocross and macho madness to the thumping, screaming, ‘over the top’ rebel yell, Monster ‘packs a vicious punch’ by … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Stereotypes & Diversity, Vapid Values Tagged With: alcohol, alcopops, behavior, BJ-Fogg, boys, Burger King, caffeine, Camel Orbs, cardiac, childrens health, cocktail, energy fiend, energy shots, energy-drinks, jolt and crash, kids nutrition, Lyn Mikel-Brown, macho, manhood, Mark Tappan, market confusion, marketing, masculinity, monster, monster hitman, objectification, Packaging-Boyhood, Packaging-Girlhood, paid to party, persuasion, pink cigarettes, preteen-health, Red Bull, RockStar, Sharon Lamb, shooters, sodium, squarebutts, sugary sodas, taurine, teens, thinspiration, toxic cues, toxic cues to kids, violence, wellness, Xtreme

Gossip Girl November Sweeps Schtick Predictably Trashy

November 10, 2009 by Amy Jussel 12 Comments

Nov. 10, 2009 No, I didn’t watch the heavily promoted Gossip Girl ‘threesome’ shock schlock last night that sent the Parents Television Council rightfully into a tizzy, but frankly I didn’t need to, as the whole ‘provocative’ ploy is summed in two words, “sweeps week.” The vapid values trotted out in the ‘skankwear’ with stilettos crowd is pretty par for the course on the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: 15 Things to Do before graduating, admonish, affluenza, APA, ban, boy toys, Bucket List, bullying, catty, censorship, cliques, CW, Cyberbullying, Dare the Movie, flame baiting, girl archetypes, girls, gossip, Gossip Girl, Hilary Duff, Hillary Duff, hypersexualized, impressionable, Lizzie McGuire, Mama bear, mean girls, menage a trois, network, Parents TV council, Poptimal, populars, PTC, ratings, rich girls, sexuality, Sexualization, shock, shock schlock, sweeps week, teens, Three-way, Threesome, titillation, toxic cues, TV, tweens

“I’m Not A Prude, But…”

October 23, 2009 by Amy Jussel 26 Comments

Oct. 23, 2009 How many times have you heard that preface to a conversation about pop culture lately? Tweens? Teens? Okay, I promised NOT to do a Halloween Horrors bit on girls' costumes and tramp vamp cues (been there, done that) BUT the irony in the timing of this post from Australia titled, "Musical Tarts are Infecting Our Children" that referenced us here at Shaping … [Read more...]

Filed Under: Advertising, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: Amy Winehouse, APA, artist, Australia, boys costumes, celebrities, Celebrity worship, childhood, coarse, commodification, DIY costumes, domestic violence, fatherhood, Fright night, frugal costumes, Girls Costumes, Girls Gone Mild, Green Halloween, Halloween, Homemade Halloween, hypersexual, Kids, Lady Gaga, Lily Allen, Michael Jackson DIY costume, mind pollution, modest is hottest, Music, objectification, Packaging-Boyhood, Packaging-Girlhood, parenting, Patrick Kennedy, Poker Face, pop music sensation, Pop-Culture, Pussycat Dolls, raunchy, rock and roll, Sesame Streetwalkers, sexuality, Sexualization, Sheeple, slut-ho, So Sexy So Soon, teens, Tipper Gore, Top Costumes 2009, tramp, Twilight, vamp

Attention KMart Shoppers: Dating Violence on Aisle3

October 11, 2009 by Amy Jussel 21 Comments

Oct. 11, 2009 This morning I was in a Sunday reflective sprawl, dogs piled atop the bed, newspaper everywhere, family away, foggy S.F. Bay keeping me nuzzled into my comforter, when I checked in on my laptop and almost spewed my coffee seeing this shirt. Our Shaping Youth advisors at Packaging Boyhood.com are launching their new book in 48 hours on saving our sons from … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Damaging Drek, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Vapid Values Tagged With: abuse, Amy-Jussel, anti-dating violence, battle of the sexes, Bom411.com, boys, bullies, bullying, crime, Curse of the Good Girl, Cyberbullying, date rape, dating violence, domestic violence, domestic violence awareness, DoSomething, empowerment, Gender, girls, Hardy Girls Healthy Women, Health month, Health2.0, healthy relationships, HGHW, Kmart, Love is respect, Lyn Mikel-Brown, media influence, National teen dating abuse, NCPC, NCVC, no joke, NYVPRC, October, Packaging-Boyhood, Packaging-Girlhood, Rachel Simmons, relational aggression, SafeYouth.org, StayTeen, teen, Teen Dating Bill of rights, teen dating violence, teens, tees with tude, throw rocks at boys, toxic tees, victims, violence prevention, warning signs, youth dating violence

FCC Chair Receives Our Coalition Letter on Product Placement

September 24, 2009 by Amy Jussel 2 Comments

Sept. 24, 2009 Shaping Youth is part of this coalition (15pp pdf here) joining over 50 signatories on "FCC Docket 08-90." As a nonpartisan, non-censorship, nonprofit recall I support two key coalitions impacting children, the other being eco-literacy, NCLI. You can get a glimpse of my reasoning here, but I'll focus fully on "'why this is important" deconstructing the … [Read more...]