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Depravity Gone Viral: A Thin Line For Humanity on Facebook

September 17, 2010 by Amy Jussel 18 Comments

Sept 17, 2010 Deep breath. In. Out. Hold. Center. Ommmm… I’m trying REALLY hard to abstain from a kneejerk reaction to the ‘dare to share’ assault and twice-raped (by media) teen in Canada who had photos of her horrific ordeal plastered onto Facebook by morally bankrupt bystanders. You could say it was "Over the Line" as MTV's anti-bullying digital literacy youth site "A … [Read more...]

Filed Under: Consumerism, Damaging Drek, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: A Thin Line, Andy Church, anti-bullying, bullying, Bystanders, Canada, Canadian teen, child rape, Connect Safely, Cruel's Not Cool, date rape drugs, digital abuse, drugged dating violence, Easy A, Facebook, Gang rape victim, Get in the Game, healing, hookups, horrific Facebook ordeal, internet-safety, Jezebel, Jing online sharing tool, law enforcement, Mark Zuckerberg, media-literacy, Men Can Stop Rape, MTV VMA, open disdain of privacy, Over the Line, parenting, parents, Pitt Meadows, Pixel Project, Pop-Culture, porn charges, privacy settings, PTSD, Purple Ribbon, rape, rape photos, Rosalind Wiseman, sexting, sexual assault, skype safety, spiked drinks, Tapestries-of-Hope, teen drinking, teens, Upstanders, Upstanding, violence against women, Viral Rape Photos, Virginity Hit

FTC Food Marketing to Kids Update: Are Watchdogs All Bark No Bite?

September 9, 2010 by Amy Jussel 5 Comments

Sept. 9, 2010 Where are we now with the whole junk food marketing to kids/obesity prevention discussion? Feels like we’ve been TALKING about "candy bars for breakfast" and citing Pink Princess Fairytale Flakes with ads for sugary slop on TV out the wazoo, along with advergaming (embedded digital trolling, seeding unhealthy junk food) and yet “the more things change, the more … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: 360Kid, ad industry self regulation, advergaming, Advertising Walk of Fame, Amy-Jussel, Appetite for Profit, Better for You, brain behavior, brandwashing, CDD, childhood obesity, coaxing kids, consumer protection, Disney, farmers markets, fast food, fitness exercise, food fight, food for thought, food marketing, fresh approach, fresh produce, fruits and vegetables, FTC, health, healthy habits, junk-food, Kids, kids nutrition, kids-food-products, licensed cartoon characters, lifestyle cancers, love your veggies, media-literacy, More Matters, Nickelodeon, obesity prevention, parenting, PCFMA, persuasion, pester power, pink princess fairytale flakes, Pop-Culture, produce, Produce better health, RWJF, school gardens, Scott Traylor, September fruits and veggies, snack attack, Strawberries, sugary cereals, sugary shrek, tweens and teens, vegetables, veggies, wellness, wholesome snacks, Yum brands

Teen Girls: Ready For A Rebel Yell? SPARK Change Now!

September 7, 2010 by Amy Jussel 12 Comments

Sept. 7, 2010 Girls, are you tired of being wrapped up, marketed and sold like a slab of meat? Having the media tell the world what your priorities are? Sick of slimy innuendos aimed at toddlers, tweens, and your little sister? Hey, we’re not afraid to name names. Cough, cough… Sony's "Still A Virgin?" (we can remedy that) sophomoric slam positioning virginity as a … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 10-22-10, Actionists, Amy-Jussel, APA, assertive girls, authenticity, Be You!, Be You! The Real Girl Tour, be yourself, Body Blitz Media Shaping Youth, Challenging sexualization, confident girls, CUNY, Daughters, females, girl culture, girl-empowerment, girls, Girls and Women, Girls for a Change, girls health, Girls helping girls, girls inc., Girls Leadership Institute, GLI, Hardy Girls Healthy Women, HGHW, Hunter College, Jess Weiner, Kids, Lyn Mikel-Brown, Packaging-Girlhood, parenting, PBG, Powered By Girl, preteen, puberty, real girls, self-esteem, self-worth, Sexualization, Smart Girls Rock, So Sexy So Soon, social schoolyard, socioemotional health, SPARK, SPARK! summit, supergirls, Teens Turning Green, true child, tweens, Women and Media project, women's media center

Sony May Singe Itself: Slimy Innuendo Ignites Backdraft

September 2, 2010 by Amy Jussel 6 Comments

September 2, 2010 Without a doubt, guerrilla marketing campaigns can be effective disruptors as well as clever marketing and teaching tools for advertising AND media literacy. But what happens when “attention” trumps common sense and branding ethics like this Sony ambient ad campaign? Its proliferation is akin to the “Captive” audience billboard debacle awhile back. As … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: accountability, adolescent angst, Alloy, ambient advertising, behavioral cues, branding, branding-youth, Captive audience, commodification, Consuming kids, corporate social responsibility, digital media, FCC, FTC, goofball guy movies, Gossip Girl, influencers, interactive marketing, Isis, ISIS Advocates for Youth, Kids health, Kmart, mean girls, Media-Influence-Kids, media-literacy, preteens, Pretty Little Liars, product engagement, product integration, Scarleteen, sex sells, sexuality, shock schlock, Sony, Sony fail, teen pregnancy, teens, The Virginity Hit, toxic media, virginity, virgins

Mentoring: Masai, Midwives, Mobile Med & Media That Matters!

August 5, 2010 by Amy Jussel 4 Comments

Aug 5, 2010 Meet Sabore Ole Oyie. My teen's about to, as is her BFF and BF. Yep, this afternoon I’m bringing a few teens for a "reality show" not to be missed at the Global Leaders for Justice Innovation dialogues. (video of Sabore's water access project after the jump) Sounds heady, oui? I see it as an open, public opportunity to expose kids to what’s going on in the … [Read more...]