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Deconstructing Gaga: Through the Lens of 100 Youth

March 29, 2010 by Amy Jussel 7 Comments

Mar. 29, 2010 Whether you’re Gaga for Gaga or your emotions run toward dropping the last letter (ahem, cough) there’s no doubt her one billion online video views ascending her from bland to brand have given this top selling recording artist much to celebrate beyond LadyGaga's 24th birthday yesterday. Mea culpa on missing the mark for a full-fledged youth roundup of “lil’ … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: beyonce, coarse, Digital-ethnography, disability, Facebook, Fame Monster, Fan culture, fans, feminism, Feministing, Gaga, girlfighting, hollywood gossip, indie, influence, Kids, Lady Gaga, lady gaga parody, Lady Gaga's 24th birthday, LadyGaGa, LGG, Mashable, Music, one billion online video views, Pop-Culture, Product Placement, Rachel Ha, rachel simmons blog, raunch, role model, self-worth, sexuality, Sexualization, sexualized, sociological images, Students, Tarantino, Telephone, violence, youth

Socially Responsible Picture Books: Dream Village Part 2

March 23, 2010 by Amy Jussel 5 Comments

Mar. 23, 2010 Today I was honored to be the guest speaker at SFSU Professor Betsy Blosser’s Media & Social Change class, and brought a gazillion examples of cool work being done in the digital sphere ranging from Beth Kanter’s social media fundraising for Cambodian orphans to our own collaborative global effort with The Age of Conversation co-authors to benefit Variety the … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: 4YG, Africa, Amy-Jussel, AOC3, Ashoka Youth Ventures, Beth-Kanter, books, Build A Bear, business plan, cambodian orphans, children's books, DEMO, Demo 2009 winner, digital learning, Do Something, Dream Village, eco moms, education, edutainment, entrepreneur, Four Years Go, Ideablob, ideation, kidlit, literature, Media and social change, NextNow Collaboratory, philanthropy, picture books, PlayPumps International, Saved by the Well, seeding, social enterprise, socially responsible, solutions, startups, Suneet Bahtt, Suneet Bhatt, Sustainability, The Age of Conversation, thought leaders, Variety the Children's Charity, VC funding, World's Greatest Pillowfight, youth voices

Girl World Tour Meets Tween Town Hall to Speak Up & Share: Mar 13

March 5, 2010 by Amy Jussel 5 Comments

March 5, 2010 What's on the minds of tween girls' today? We're about to find out next Saturday at the Tween Girl Town Hall as 150 girls age 8-14 clamor for FREE swag bags and freebie finds from sponsors eager to hear their points of view. Hosted by marketing consultancy and tween social networking site AllyKatzz.com, creator of the inaugural Tween Summit (photo gallery … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: ALLY Awards, AllyKatzz, brandwashing, CertifiKAT, Code Blue, Denise Restauri, Disney Nature, Dove Go Fresh, eco car team, Girl World Tour, green, Hang Proud, Jess Weiner, Kids Are Heroes, Kids Helping Kids, Kids Who Care, marketing research, Mobile Youth, Netsmartz, NSTeens, Pink Locker Society, preteens, Rosalind Wiseman, SciGirls, self-worth, Sexualization & Body Image, She's geeky, Shell Oil eco marathon, ShopGirls, Spare Some Change, STEM, Tea Party Angels, tween summit, Tween Town Hall, tweens, tweenwashing, UCLA, youth homeless, Youth Marketing Mashup, YPulse-National-Mashup

Hey Dads, Watch Your Language: Girls Are Not For Sale!

February 4, 2010 by Amy Jussel 3 Comments

Feb. 4, 2010 Today Senator Scott Brown (R) was confirmed in the Senate... ...And I confirmed not all that much has changed from yesteryear...Especially when girls and women are reduced to chattle despite living in this 21st century supposedly "politically correct" age of conversation. As a nonpartisan, nonprofit, non-religious-based organization (our only ‘cause’ is the … [Read more...]

Filed Under: Growing up too soon, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Alfred R. Jussel, appearance cues, Curse of the Good Girl, dad bloggers, Dads, dads and daughters, Daughters, Diane Levin, Dr. Robyn, expectations, families, fatherhood, fathers, females, Feministing, girlcott, girls, great dads, hardy girls, HGHW, Jean Kilbourne, Joe Kelly, media gaffes, objectification, parenting, politicians, powerful words, Rachel Simmons, Republican Senate seat, Scott Brown's daughters, Senator Scott Brown, So Sexy So Soon, Superbowl, Ted Kennedy, The DAD man, trophy wife, women

Grammy Glitz and Gimmicks Galore: Did Kids Watch? Did You?

February 1, 2010 by Amy Jussel 4 Comments

Feb.1, 2010 Promise I’ll leave the 52nd Annual Grammy music deconstruction to the review pros, but just wanted to comment on the media and gadgetry of 21st century events in new media style. Where else would you see social media integration of Imogen Heap's Twitter Dress composed of photos sent by fans in real-time using the hashtag #twitdress? Purpose? To let fans … [Read more...]