backdoor branding

The Tooth Fairy Is Not A Brand. Parents…Arise!

July 22, 2013 by Amy Jussel 9 Comments

Aug. 6, 2013 Update! Honored to be accurately quoted in this pithy parenting prose by Heidi Stevens in The Chicago Tribune's thrilled to see all the parenting pushback on Twitter that CCFC put together in this 'Storify' synopsis! (New York Times also covered CCFC's efforts here) Keep at it, families...save our traditions and narratives from marketing greed!July 22, 2013 It’s … [Read more...]

Filed Under: Branding & Consumerism Tagged With: ADA, Amy-Jussel, baby teeth, backdoor branding, brandwashing, CCFC, child exploitation, childhood rites of passage, children’s icons, Commercialization of Childhood, Consumerism, corporate accountability, corporate profiteering, dentists, direct marketing to kids, Disney Dia de los Muertos, Disney-Princesses, Equestria Girls, family narratives, Gender Portrayal, Hasbro, imagination, imaginative play, Mattel, media siege, media-literacy, My Little Pony rebranding, Official Real Tooth Fairy Dentist, parenting peeves, parents under siege, Pinkification, Pop culture impact on kids, princess culture, Save the Tooth Fairy, sexploitation, sexualization of children, Stop Corporate Abuse, storytelling, The Real Tooth Fairies, The Tooth Fairy, toy industry complicity, trademarking a holiday, trust breach, unethical marketing, Vapid Values

SmartyCard’s Summer Challenge With Scholastic: Heads Up for Fall!

May 28, 2009 by Amy Jussel 18 Comments

May 28, 2009 I was just about to post an in-depth review and analysis of the merits and watch-worthy aspects of the new SmartyCard.com "learn and earn" kids' program for 3rd-6th graders, when I received this sidewinder about their brand new alliance with Scholastic’s Summer reading challenge. I know, I know, this news is supposed to be a GOOD thing from a "halo effect" mass … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: ad-creep, Advertising, anti-rewards, backdoor branding, Book Fairs, branding, brandwashing, Bratz, cause marketing, CCFC, childhood, Chris Carvalho, Club-Penguin, commercial free, commercialism, consumption, Dizzywood, education, elementary, Elf-Island, Gazillion, Goodwashing, Ignite Learning, itunes, Kids, kids-media, learn and earn, learning, LearnStar, Lego Universe, MMORPG, motivation, non-book products, nonprofit-cause-marketing, parenting, quizzes, Raising Digital Kids, rewards, Save the Children, Scholastic, Scholastic Summer challenge, schools, Shape Up Scholastic, SmartyCard, summer slide, teachers, TechMama, Trojan Horse, Virtual-Worlds, Webkinz