BJ-Fogg

Behind The Wheel Texting: What Works to Drive Behavioral Change?

January 21, 2011 by Amy Jussel 10 Comments

Feb. 4, 2015 Update Please join our friends at Cyberwise.org for a BlogTalk convo with Lauren Galley of Real Talk, Real Teens, Real Issues on Feb. 5, 2015 as texting and driving survivor Liz Marks shares her harrowing firsthand experience that changed her life forever. Parents, this is a media moment where teens might just LISTEN. Tune in for storytelling that can make a … [Read more...]

Filed Under: Advertising, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: Amy-Jussel, AT&T mobile, Auto safety, barking robot, BJ-Fogg, Car and Driver, cellphone-use-teens, child safety, Derek Baird, distracted driving, Distraction.gov, DMV, DMV-CA-Cellphone-youth-laws, DOT, driver safety, driver's ed, driving while texting, DWI, Education World, GPS, Hands-Free-Cellphone-Law, handsfree-mobile, highway safety, intervention, Jane Lynch, Lesson Plans, Mobile Youth, mobile-youth-trends, N2Y4, no phone zone, Oprah pledge, risk prevention, road warriors, Standards-Based Curriculum, T-Mobile DriveSmart, teen auto fatalities, Teens Texting, text ed, texting-while-driving, The Last Text, under the influence, using mobile to mobilize, YPulse

Age of Conversation & Kids: Digital Citizens v Snark Tanks

May 26, 2010 by Amy Jussel 8 Comments

May 26, 2010 When I mention social media being part of kids’ identity, parents often cringe and squinch up their faces like I’ve force fed them BeanBoozled Jelly Bellies in pickle and ‘rotten egg’ flavor. Some parents perceive social media to be one behemoth danger zone of Facebook/Formspring/Game Chat/Text-fest "words that wound"---injuring kids like drive-by hit-n-run … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: #WWYD, 171 authors, 2010, A Thin Line, Actionist Network, Age of Conversation 3, Amazon, AOC3, BJ-Fogg, bullies, bullying, Bullyproof, Channel V Books, charity, children, Clever Sheep, CoLABoratory, collaborative publishing, collective knowledge, Confidence Community, Cyberbullying, Digital, digital citizens, digital drama, Digizens, Do Something, Doug Engelbart, Drew McClellan, e-books, each take a chapter, educators become learners, Epic Change, Facebook privacy settings, Frontline SMS, future of the book, Gavin Heaton, Gestalt theory, Get busy, global bloggers, It's time to get busy!, Jedi wisdom, Jess Weiner, Kids Are Heroes, marketing, mean girls, mobile apps, Mobile Health 2010, Oct 22, participatory learning, personal brands, Pop-Culture, prosocial, relational aggression, Rodd Lucier, Sexualization summit, Sheeple, social good, social-media, Trust Agents, What would yoda do?, Yoda, Ypulse-Mashup

Turning Boys Into Monsters: Energy Drink Leaves A Foul Taste (Again)

December 8, 2009 by Amy Jussel 26 Comments

Dec. 8, 2009 It’s Tuesday, time for our weekly “Packaging Boyhood” focus, so what better time than the holiday season to sound the 'red' siren on the 'green' brand that tween and teen boys are sucking up to...Monster energy drink. With everything from motocross and macho madness to the thumping, screaming, ‘over the top’ rebel yell, Monster ‘packs a vicious punch’ by … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Stereotypes & Diversity, Vapid Values Tagged With: alcohol, alcopops, behavior, BJ-Fogg, boys, Burger King, caffeine, Camel Orbs, cardiac, childrens health, cocktail, energy fiend, energy shots, energy-drinks, jolt and crash, kids nutrition, Lyn Mikel-Brown, macho, manhood, Mark Tappan, market confusion, marketing, masculinity, monster, monster hitman, objectification, Packaging-Boyhood, Packaging-Girlhood, paid to party, persuasion, pink cigarettes, preteen-health, Red Bull, RockStar, Sharon Lamb, shooters, sodium, squarebutts, sugary sodas, taurine, teens, thinspiration, toxic cues, toxic cues to kids, violence, wellness, Xtreme

Virtual-to-Real World Play Patterns; Sims Used For Solutions?

July 30, 2008 by Amy Jussel 8 Comments

Shaping Youth Correspondent Sara Grimes (at left) our hands-on research pro in the gaming arena and a smart as a whip academic to boot, (here's scholarly Sara at ACT Lab) has helped us ALL by distilling the findings from a new study on kids, toys and online play, which she posted on her blog Gamine Expedition. (always on our sidebar if you lose the link!) Here’s the … [Read more...]

Filed Under: Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Shaping Youth Tagged With: BJ-Fogg, Bob-McGinley, Club-Penguin, Club-THE-Penguin, Disney-VizWoz, Game-Simulations, HopeLab, Izzy-Neis, MMORPGs, Persuasion-Technology-Lab, Play-Patterns-Kids, Researching-the-researchers, Sara-M.-Grimes, Terra-Nova, TIA, Virtual-Peace-.org, Virtual-to-real-world-play-patterns, Virtual-World-News, Virtual-Worlds, Virtual-Worlds-Kids, VizWoz, VWN

Stanford Goes “Open Source” With Education Research

July 22, 2008 by Amy Jussel 1 Comment

Woohoo! Stanford University's education school faculty unanimously voted to open up their hallowed halls to minions like me who are always sniffing around trying to glean the latest and greatest research content on a variety of subjects impacting youth! Research is pricey, no matter how you carve up the pie, whether it comes from the new YPulse Research division, … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: 2006-DOE-public-access-info, AAOUP, academic-press, Apps-and-Metrics, BJ-Fogg, Captology, Dark-Knight-mobile-media, dialogue-and-deliberation, Digital-ethnography, Education-Week, Federal-Research-Public-Access-Act, free-education-research, free-research-education, HopeLab, invent-peace, MIT-Meida-Lab, mobile-persuasion-2008, NCDD, nonprofit-publications, nonprofit-research-youth, open-source-publications, Psychology-of-Facebook-Class, Sponsored-research, Stanford-Education, Stanford-Persuasive-Technology-Lab, Stanford-University, Stanford-Web-Credibility-Research, university-press, YPulse-Research