Boys and Reading

Selling Reluctant Readers: 10 Marketing Tactics To Amp Up Fun

August 27, 2011 by Amy Jussel 10 Comments

Feb. 14, 2017 Valentine's Day Update: More ways to encourage reading, with therapy dogs (via MindshiftKQED Learning) and a few "Kidlit" picks for Valentine's Day that streamed across my desk, here and here...Off to my new tutoring gig at Reading Partners.org! Jan. 16, 2017 MLK Weekend: Book Three of March is out with Andrew Aydin, Nate Powell and John Lewis' much needed … [Read more...]

Filed Under: Advertising, Counter-marketing, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Amy-Jussel, Andew Aydin, banned books, behavioral change, book gimmicks, Boys and Reading, celebrity readers, childrens reading resources, comic books, comics in the classroom, decline in reading, digital media, digital storytelling, edu tech, education, forbidden fruit, Gamification of reading, Getting Boys to Read, graphic novels, GuysRead.com, Harry Potter Alliance, kidlit, Kids & Family Reading Report, kids choice, kids reading less, kids reading more, March, March Book Three, March Book Two, Mo Smells Pink, Nate Powell, online reading, operation teen book drop, PBS Kids, PBS Reading, pleasure reading, Read Kiddo Read, readergirlz, reading, reading games, Reading is Fundamental, reading resources, Real life heroes, Reluctant Readers, Rep. John Lewis, Room to Read, Scholastic study, Storybird, storytelling, Super Why, superheroes, SuperHeroes Documentary, SuperWhy Storybook Creator, teaching with graphic novels, teen lit, Teen Read Week, Tornado Warning, using marketing tactics, Will Smith running and reading, YA books, YALSA