behavioral change

Selling Reluctant Readers: 10 Marketing Tactics To Amp Up Fun

August 27, 2011 by Amy Jussel 10 Comments

Feb. 14, 2017 Valentine's Day Update: More ways to encourage reading, with therapy dogs (via MindshiftKQED Learning) and a few "Kidlit" picks for Valentine's Day that streamed across my desk, here … [Read more...]

Filed Under: Advertising, Counter-marketing, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Amy-Jussel, Andew Aydin, banned books, behavioral change, book gimmicks, Boys and Reading, celebrity readers, childrens reading resources, comic books, comics in the classroom, decline in reading, digital media, digital storytelling, edu tech, education, forbidden fruit, Gamification of reading, Getting Boys to Read, graphic novels, GuysRead.com, Harry Potter Alliance, kidlit, Kids & Family Reading Report, kids choice, kids reading less, kids reading more, March, March Book Three, March Book Two, Mo Smells Pink, Nate Powell, online reading, operation teen book drop, PBS Kids, PBS Reading, pleasure reading, Read Kiddo Read, readergirlz, reading, reading games, Reading is Fundamental, reading resources, Real life heroes, Reluctant Readers, Rep. John Lewis, Room to Read, Scholastic study, Storybird, storytelling, Super Why, superheroes, SuperHeroes Documentary, SuperWhy Storybook Creator, teaching with graphic novels, teen lit, Teen Read Week, Tornado Warning, using marketing tactics, Will Smith running and reading, YA books, YALSA

Hey Kids: Is There A Market for Healthy Games?

June 28, 2009 by Amy Jussel 10 Comments

June 28, 2009 There's no question healthGAMERS are exploring the opportunities of using a "perceived problem as a solution" in the gaming world. Humana is now offering $5000 to create a healthy … [Read more...]

Filed Under: Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Amy-Jussel, Andre Blackman, Archimage, behavioral change, children, clinicians, Dare to compare, Elf-Island, exergaming, G4C, G4H, Game Changers, gameplay, gamers, Games for Change, games for health, gaming for good, Gaming For Health, GoodQuests, gross out game, health, Health 2.0, health care, health change, health e-games, healthGAMERS, Healthy-Kids, HopeLab, Joan Ganz Cooney Center, Kids health, Melanie Lazarus, Monster's Blog, MPH, nutrition, obesity, playing games to improve lives, Playnormous, positive media, ReMission, RWJF, serious-games, technology, video games, virtual nutrition, Wii Fit

Turning Over a New Leaf: Relationships With Youth

January 7, 2009 by Amy Jussel 3 Comments

Packed with fitness resolutions, habit-changing, self-care promises and assorted organizational ‘gotta-dos,’ January is always my reality jolt into what I’ve neglected far too … [Read more...]

Filed Under: Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: adolescents, Amy-Jussel, at risk girls, at risk youth, behavioral change, bonding, bracelets, breaking habits, Cindy Loughran, Daughters, deterrent, DISC assessment, Dr. Jenn for girls, Dr.-Robyn-Silverman, Germaine Lawrence School, Girls for a Change, Girls helping girls, life choices, living with intention, mothers and daughters, New Leaf, New Leaf Touchstone, New Leaf Touchstones, New Years resolutions, overcome adversity, parenting, personal empowerment, Please Stop the Rollercoaster, Powerful parent, putting the power to change into your hands, relationships, risk, So Sexy So Soon, stress management, Sue Blaney, suicide intervention, Tapestries-of-Hope, teens, touchstones, Weary Parent