cause marketing – Page 2

Bottom Feeders Like American Apparel Need Whacked in the Assets

February 2, 2010 by Amy Jussel 29 Comments

Feb. 9, 2010 Update: Almost 1000 signatures already & expanding global on ipetitions now! Join in! Orig article 2-2-10: "Confident about the junk in your trunk? Show us your assets! Post a photo of your booty's best side for judgment,” invites American Apparel in their latest sexist slop. Yep, they've launched their new ad campaign to “search for the best bottom in … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: A&F, About-Face, Actionists, activists, adolescents, advocacy, American Apparel, Amy-Jussel, anti-porn, APA, APA task force sexualization girls, appearance cues, body-positive, boy toys, boycott, branding-youth, cause marketing, Childhood Matters, cultures of dignity, Dads, Daughters, demeaning, Dora, empowerment, Etsy, exploitation, females, feminist, girl revolution, girlcott, Girlcotts, girlpower, growing girls with purpose, harassment, Hardy Girls Healthy Women, HGHW, iPetitions, Live Nation, lyn mikel, mom bloggers, New-Moon-Girl-Media, one angry girl, Packaging-Girlhood, petition, PigTail Pals, porn influence on kids, preteen-health, REVERB, SAHM, self-objectify, sexist slop, sexploitation, sexting, sexting prosecution, sexuality, Sexualization, stay at home dads, t-shirts, Targeting Kids, Tee shirts, teens, tees, thongs, toxic ads, toxic waste, undermining parents, underwear, violence, women

A Homeless American Girl Doll: Really, AG? REALLY?

September 25, 2009 by Amy Jussel 14 Comments

Sept. 25, 2009 Never quite thought homelessness would end up a ‘branding opportunity’ but alas, when Virgin Mobile lobbied Congress to declare November Youth Homeless Awareness month to devote time, attention and resources to the issue I thought it was pretty cool. I met a couple of people from Virgin Mobile’s Re-Generation campaign at the cause-marketing lunch table at the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Sexualization & Body Image Tagged With: $95 doll, AG, All Things Girl, American Girl, Amy-Jussel, brandwashing, Carissa Phelps, cause marketing, children, CSR, dolls, downturn, economy, girls, Gwen, homeless, homeless doll, Lyn Mikel-Brown, Mattel, NAEH, Packaging-Boyhood, Packaging-Girlhood, ReGeneration, Sharon Lamb, shelters, Stand Up for Kids, stress, Virgin Mobile, Virgin Unite, youth, Youth homeless awareness, Youth Noise

BlameAThon: Tweet Your Troubles to Fight Cancer Today!

September 9, 2009 by Amy Jussel 4 Comments

Sept. 9, 2009 School class schedule not what you’d hoped? Coach call you out in front of your teammates? BF ran off with your BFF? Or just need a dose of perspective? Whatcha waitin’ for? “Blame Drew’s Cancer!” Right now! Today’s the big Blame-A-Thon 9-09-09, where Drew Olanoff and his pals are livestreaming in a social media blitz with raffle prizes, rock and roll, blipTV … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Viral & Buzz Media Tagged With: #BlameDrewsCancer, 23andme, ACS, AllRise, American Cancer Society, attitude of gratitude, Blame Drew's Cancer, Blame-a-thon, BlameAThon, Cancer, cancer crusaders, cause marketing, charity, chemo, chemotherapy, citizen-journalism, Derren Brown, disease management, DNA, Drew Olanoff, genetics, health, Kids, Lance Armstrong, livestream, LiveStrong, Media, mobile-social, philanthropy, positive impact, radiation, social-media, survivors, Teen Twitter, trending topics, Twitter, twitter journalism, TwitTip

Do Those ‘Take Action’ Causes and AutoFill Forms Really Work?

August 25, 2009 by Amy Jussel 5 Comments

August 25, 2009 Ever wonder if those urgent ‘act now' e-mails from your favorite causes work? Last week I received an NCLI eco-literacy action alert, as Shaping Youth is a member of the consortium supporting the Pre-K through 12 No Child Left INSIDE Act which gets kids outdoors and hands-on in nature as the ultimate math and science ‘STEM’ program as part of school … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Shaping Youth, Viral & Buzz Media Tagged With: 350.org, Action, action alerts, advocacy, Age-of-Conversation, Al Gore, Alliance for Climate Protection, Beth-Kanter, Brian-Reich, Capitol Hill, cause marketing, climate change, congress, constituents, Contact your legislator, digital activism, EarthSeeds, eco curriculum, eco literacy, eco-kids, Environment, fundraising, Live Earth, lobbying, Media-Rules!, Mobile activism, mobilization, NCLI, No-Child-Left-Inside, special interests, STEM, teens, youth, youth-voters

Blame Drew’s Cancer For My Attitude of Gratitude

August 8, 2009 by Amy Jussel 15 Comments

August 8, 2009 Who IS this hipster? Meet Drew Olanoff. Media geek. Mobile guru. Inspiration. Yesterday I wrote about kids' propensity to get their yucks at someone else's expense fostering an 'ouch, I can relate to that' empathy to bring humor to each life lesson... Today I want to focus on one of my favorite themes of 'turning a negative into a positive' and using new … [Read more...]

Filed Under: Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: #BlameDrewsCancer, 23 and me, 23andme.com, 9-9-09, ACS, American Cancer Society, battling cancer, Blame Drew's Cancer, Blame everything on cancer, Blame-a-thon, BlameAThon, camraderie, Cancer, cancer support, cause marketing, CauseCast, chemo, coping skills, diagnosis, digital activism, disease, DNA, Drew Olanoff, FML, fundraising, genetics, hashtag, Health 2.0, Hodgkin's Lymphoma, HopeLab, inspiring minds, Lance Armstrong, Live Strong, LiveStrong, net2thinktank, nonprofit, PA, Pittsburgh, positive attitude, positive thinking, ReMission, resilience, social-media, The Big C, Twitter, UGC, user generated content, virtual friends