corporate blunders

Lego Friends: Please Build on Possibility, Brain Plasticity

January 1, 2012 by Amy Jussel 37 Comments

April 28, 2016 "37 year old son of Lego billionaire takes the helm as Vice Chairman" Congrats, Thomas Kirk Kristiansen, now that you've inherited the Lego legacy, and named your daughter and five female cousins as 'most active owners' in the young generation family mix, I have high hopes we'll see some gender stereotypes disappear and brain plasticity triumph! Here's to … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 2012 Lego, beauty industry, brick box, Buildables, Case for Make Believe, Cinderella Ate My Daughter, Cordelia Fine, corporate blunders, Delusions of gender, Does stripping gender from toys really make sense?, early child development, Empowering girls, gender equity, Gender Portrayal, girls-self-worth, Kids health, LadyFigs, Lego femininity, Lego Friends, Lego masculinity, Lise Eliot, media analysis, media mindfulness, media-literacy, nature vs nurture, neuroscience, neurosexism, New Moon Girls, Peggy Orenstein, pink brain blue brain, Play-Patterns-Kids, Pop-Culture, role play, science behind sex differences, sexism, Sexualization, spark change, SPARK! summit, stealth STEM, STEM for girls, stereotypes-girls, Stuart Brown, Tetris, Think Different, toy choice, toy marketing

Shaping Youth Is In the L.A. Times Today, Yawn

August 12, 2009 by Amy Jussel 16 Comments

August 12, 2009 Well, it finally happened. Full tilt desensitization. I suppressed a huge yawn and a roll of the eyes reviewing Miley’s pole dancing antics at the Teen Choice Awards with a great big ‘meh, here we go again.’ All of the replays of video and trending topics in the Twittersphere landed on me as a great big cynical 'so what' example of the mouse house … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: age compression, APA study, BomChickawahwah, celebrity, Celebrity worship, childhood, controversy, corporate blunders, Dawn Chmielewski, Dereon, desensitization, Disney, Jean Kilbourne, Kids, kids media influence, Lolita, Lyn Mikel-Brown, Media-Influence-Kids, Miley Cyrus, objectification, Packaging-Girlhood, pole dancing, Pornification, public eye, Rosalind Wiseman, sensational journalism, Sesame Streetwalkers, Sexualization, Sharon Lamb, So Sexy So Soon, TCA, Teen Choice Awards, teens

Motrin, Media Mamas and Twitter Tirades: Marcom Blunders Redux

November 17, 2008 by Amy Jussel 26 Comments

“When will they ever learn? When will they eeeeeeeever learn?” With apologies to Pete Seeger this media mama is having a déjàÂ vu moment blinking back to the corporate missteps of Target underestimating the social media sphere and choosing not to acknowledge “alternative media’s” customer concerns. Same song, second verse, only … [Read more...]

Filed Under: Advertising, Consumerism, EcoKids-Environment, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: Age of Conversation 2, Amy-Jussel, baby, babywearing, back pain, backlash, backpacks, badvertising, BlogHer, bloopers, blunders, bonding, boycotts, branding, commercials, corporate blunders, corporate crisis management, daddy bloggers, Eco-Childs-Play, fashion statement, fever reducers, Jessica Gottlieb, Johnson & Johnson, mama, mama blogs, mamikaze, Marketing missteps, marketing tragedies, media hype, mommy bloggers, moms, Motrin, MotrinMoms, new moms, parenting, patronizing ads, shoulder pain, slings, social-media, Target, tempest in a teapot, Tweets, Twitter, wearing your baby