cultures of dignity

Youth Say Anti-Vaping Ads, Most Initiatives Miss the Mark

July 22, 2019 by Amy Jussel 2 Comments

July 22, 2019 As a former ad agency creative director, when I saw a bunch of Muppets trash-talking the Juul brand for an e-cigs PSA pitch I quickly went into “what the bleep” mode wondering how the branding could be so off the mark. I’m a huge fan of the former Truth Initiative campaign that used a ‘lift and reveal’ tonality of covert, corrupt tactics spotlighting the … [Read more...]

Filed Under: Nutrition & Wellness Tagged With: #EndVaping, #IdRatherBuy, big tobacco, cultures of dignity, Ditch Juul, e-cigarettes, e-cigs, flavored e-cigs ban, flavored tobacco, Flavors Hook Kids, generation vape, GenZ, health harms Juul, Juul, Juul ad campaign, Juuling, nicotine addicted, nicotine harm, nicotine withdrawal, quit Juuling, Quit smoking apps, student voice, teens hooked on Juul, teens vaping, This is Quitting, Truth campaign, Truth Initiative, vape culture, vape pens, vaping, youth voices

Tips For Handling A Real Life “Sue Sylvester From Glee”

April 25, 2011 by Amy Jussel 12 Comments

Update: April 2, 2013 Given Mike Rice's conduct berating players at practice captured on cam and sent all over the social media airwaves w/Rutgers news today, I have to reprise this post to remind that this DOES happen at the high school and club level on teams as well, as I can attest to firsthand. Despite life skills and tips from the Positive Coaching Alliance, I've … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Shaping Youth Tagged With: abuse of power, Alye Pollack, anti-bullying, anti-bullying PSAs, behavioral influence, BMI on report cards, Bullying Prevention, coaching, corollary vs causation, cultures of dignity, Educator or Bully?, facing our own bullies, Glee, humiliation, incivility, Jane Lynch, kids coping skills, learning, media and incivility, media-literacy, mock slave auctions, my teacher hates me, negative coaching impact, owning up, PE teachers, Positive Coaching Alliance, Rachel Simmons, Reality Bites Back, Reality TV, resiliency, Rosalind Wiseman, shame and blame, Sue Sylvester, teachable moments, teachers who bully, teaching, texting-while-driving, Tufts University, weight obsession, WhiteHouse Conference on Bullying Prevention, Words Do hurt

Bottom Feeders Like American Apparel Need Whacked in the Assets

February 2, 2010 by Amy Jussel 29 Comments

Feb. 9, 2010 Update: Almost 1000 signatures already & expanding global on ipetitions now! Join in! Orig article 2-2-10: "Confident about the junk in your trunk? Show us your assets! Post a photo of your booty's best side for judgment,” invites American Apparel in their latest sexist slop. Yep, they've launched their new ad campaign to “search for the best bottom in … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: A&F, About-Face, Actionists, activists, adolescents, advocacy, American Apparel, Amy-Jussel, anti-porn, APA, APA task force sexualization girls, appearance cues, body-positive, boy toys, boycott, branding-youth, cause marketing, Childhood Matters, cultures of dignity, Dads, Daughters, demeaning, Dora, empowerment, Etsy, exploitation, females, feminist, girl revolution, girlcott, Girlcotts, girlpower, growing girls with purpose, harassment, Hardy Girls Healthy Women, HGHW, iPetitions, Live Nation, lyn mikel, mom bloggers, New-Moon-Girl-Media, one angry girl, Packaging-Girlhood, petition, PigTail Pals, porn influence on kids, preteen-health, REVERB, SAHM, self-objectify, sexist slop, sexploitation, sexting, sexting prosecution, sexuality, Sexualization, stay at home dads, t-shirts, Targeting Kids, Tee shirts, teens, tees, thongs, toxic ads, toxic waste, undermining parents, underwear, violence, women