Gatorade

In-School Commercialism: A Back to School Checklist

September 19, 2014 by Amy Jussel Leave a Comment

Sept. 14, 2017 An update on the unhealthy cues sent to kids with BoxTops for Education, via Harvard Chan School of Public Health podcast which nails the core problem quite succinctly. The program is "Leveraging poor school funding and caring parents to promote the purchase of poor quality foods." Also, here's fresh research on the Gatorade/hydration spin-spotting from the … [Read more...]

Filed Under: Branding & Consumerism Tagged With: #MomsNotLovinIt, ad-creep, advertising in schools, ambient ads in schools, back to school commercialism, branding in schools, brandwashing, Care Counts, CCFC, checklist for in-school commercialism, commercial curriculum, commercialism in schools, corporate accountability, corporate ad creep, corporate classrooms, corporatization of education, CSPI, datamining, Education brought to you by, food marketing, Gatorade, in-school marketing, junk food in schools, marketing to kids, NEPC, Out of bounds, pouring rights, PTSA fundraisers, public school payola, Ronald Mcdonald in schools, school bus ads, student data privacy, when schools become ads, Whirlpool

Hawking Hydration Low: Gatorade Tells Kids To Avoid Water

January 10, 2014 by Amy Jussel 2 Comments

Aug. 20, 2015 Update: Now Gatorade's G-Force is forcing their bottled neon into schools under the guise of 'hydration education?' Seriously? Paging media watchdogs! Crickets. Jan. 10, 2014 I’ve written a lot about the heavy marketing of sugary/salty sports drinks over water for hydration, and this post about “kidney stones in kindergarten” serves as a public health reminder … [Read more...]

Filed Under: Nutrition & Wellness Tagged With: advergaming, athlete endorsements, big food, Big soda, Bolt, Cap the Tap, casual games, childhood obesity, Civil Eats, COPPA, CSPI, digital ads.org, drink up campaign, energy-drinks, food additives, food dyes, food marketing kids, Food Politics, Gatorade, health literacy, high school athletes, high sodium kids, kidney stones in kindergarten, Kids health, kids salt intake, kids-advertising-regulations, Let's Move, liquid candy, mobile-ads-kids, Nancy Huehnergarth, pediatricians recommend water, PepsiCo, preteens health, Salt assault, sports drinks, sports drinks overkill, sports drinks who needs 'em, sports nutrition, sports performance, student athletes, sugar salt intake kids, Talking to Kids About Junk Food, teens health sports drinks, War on Water, water best for hyrdration