Shaping Youth Joins New Moon Girls Media As Affiliate Partner

Nov. 5, 2009 New Moon Girl Media had a massive makeover last year giving girls 8 and up a vibrant, social, supportive space to express themselves without being bombarded by pop up ads for diets, hoochie mama fashions and (pre)teen profiteering… I wrote about it extensively here and here and here (the latter being my favorite one, interviewing the girls themselves!) so let's … [Read more...]

Reporting From the First Ever Tween Summit: Debra Moffitt for S.Y.

Oct. 14, 2009 This past weekend, Denise Restauri and the AllyKatzz team launched the first ever National Tween Summit to see what's on the minds of preteen girls. I haven't figured out how to be two places at once yet, so I tapped KidsHealth.org editor, journalist and author Debra Moffitt who knows a LOT about "tweens" having recently written the book "The Pink Locker … [Read more...]

DigiGirlz: Teen Girls Build Community, Online and Off (Part Three)

Jan. 30, 2009 I met Lynn Langit of Microsoft DigiGirlz last year at my first 'She’s Geeky' and saw her determined passion and creative desire to offer 13-19 year old girls exposure to technical career opportunities firsthand. So THIS year at She's Geeky Lynn and I sat together at lunch and yakked in nanosecond updates trying to cram in all that’s going on with both of our … [Read more...]

The Girl Effect: A World Changing Media Message

Shaping Youth’s All Things Girl Series concludes with a two-parter on The Girl Effect, beginning with this powerful media using kinetic type in motion and piano to amplify and implore action with the same cut through the clutter poignancy that Dove’s Onslaught video used jarring visuals as a media montage. Can we still use simple WORDS and music to emote in a visual culture … [Read more...]

Girls’ Prescription for Self-Worth: Respect Rx

As we wind down All Things Girl Week on Shaping Youth (which has turned into more of a month) let’s connect the dots on the one theme that keeps resurfacing time and again from sports and school to body image and brains…Respect. Respect Rx is the universal inoculation against media and marketing cues that can damage girls’ psyches and erode their souls … [Read more...]