September 2, 2010 Without a doubt, guerrilla marketing campaigns can be effective disruptors as well as clever marketing and teaching tools for advertising AND media literacy. But what happens when “attention” trumps common sense and branding ethics like this Sony ambient ad campaign? Its proliferation is akin to the “Captive” audience billboard debacle awhile back. As … [Read more...]
September 1, 2010 It’s the first of September, as the first day of school angst bubbles up throughout the nation on either side of this ‘premiere’ week. (many have started school already, some are about to) A welcoming 'first day?' Hardly. This is classic online product placement meets mean girl drek in "First Day: The Series," an abysmal branding collaboration between … [Read more...]
August 31, 2010 “Be you!” Riiiiight. In a media environment that cynically exploits how to act, what to wear, why to buy and who to be, girls are repeatedly told to "be themselves." GirlsHealth has a perky “Be healthy. Be happy. Be You. Be Beautiful” site. Girls Inc is “inspiring girls to be strong, smart and bold.” Jess Weiner is "Creating A Nation of Confident … [Read more...]
August 12, 2010 In part one and part two of my posts about ABC Family’s Huge premiere, I hoped to see the show evolve from the hope and promise of some stellar scriptwriter ‘attachments’ to actually being ‘attached.’ I’d like to say they ‘had me at hello’ but frankly they did NOT. I’m not an ABC Family ‘teen soap’ fan of the shallow sniper-fire of frenemies and sexcapade … [Read more...]
June 24, 2010 “An idea can turn to dust or magic, depending on the talent that rubs against it.” ---Bill Bernbach Those timeless words of the venerable ad legend capture the power and potential of HUGE a new series that plops over-sized youth into a weight loss camp amidst a global obesity conversation...(premieres Mon., June 28 on ABC Family) I’m thrilled mainstream … [Read more...]
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