“Consuming Kids” Is Now Available For YOU To Host A Screening!

April 24, 2009 by 5 Comments

April 24, 2009 Back to our green media focus in a minute, since we're all trying to figure out whether somethin' can be done about all this consumption? But first, here's some fabulous news for change agents out there. Just in time for our Consuming Kids screening and powerhouse panel tonight in Berkeley, (and again  Sun. 4-26 in San Jose and Tues. 4-28 in Palo Alto) MEF , … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Get Out of Your Own Life! Environmental Influence on Kids

March 30, 2009 by 9 Comments

Mar. 30, 2009 Mea culpa for the unannounced vanishing act, but I’ve been out of town interviewing teens in a different ‘pocket’ of the greater Bay Area, exploring how environmental influences (peers, nature, geography) shift the volume and decibel level of media intake among kids and where we might learn some 'best practices' to leapfrog into a healthier place for the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

March Into Sustainability: Project Green Prom Video Contest!

March 1, 2009 by 7 Comments

Mar. 1, 2009 How would you ‘green’ your high school prom? The entire month of March you can film short 2-3 minute Project Green Prom video clips and upload them to YouTube here in show-n-tell style to inspire teens across the country to think about greener alternatives and compete for some AMAZING grand prizes, like a trip to the Big (green?) Apple! I was so excited by … [Read more...]

Filed Under: Advertising, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: , , , , , , , , , , , , , , , , , , , , , , ,

Turning Up the Heat: Green Teen Videos On Climate Change

February 16, 2009 by 14 Comments

Feb. 16, 2009 There seems to be a slew of  green teen contests kicking off this week, along with National Engineers Foundation Week, and 'Introduce a Girl to Engineering' day on Feb. 19. I love the way new media is making STEM (science, technology, engineering, mathematics) programs more fun and participatory so kids can come together halfway around the world in the spirit … [Read more...]

Filed Under: Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: , , , , , , , , , , , , , , , , , , , , , , ,

How Now, Green Cow?! sMOOch! Valentine’s Day e-Cause Cards

February 13, 2009 by 18 Comments

Feb. 13, 2009 Other than the fact that this cute lil’ cow looks in dire need of Prozac, this “cause-marketing” green Valentine’s Day idea is uplifting, customizable, and fun/fast delivery for all you guys and gals that didn’t get MOOOOOOOving in time to send greetings to loved ones before Cupid’s arrow left the quiver! The cool lil' carbon offset e-card from TerraPass costs … [Read more...]

Filed Under: Consumerism, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: , , , , , , , , , , , , ,
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