green – Page 3

Blog Action Day: Inspiring Kids As Stewards of the Planet

October 15, 2009 by Amy Jussel 24 Comments

Oct. 15, 2009 Today is 'Blog Action Day' powered by Change.org, when over 12,000+ global writers turn their sites on one topic to reach millions of eyeballs one day to appeal to their own readership. This year the subject is 'climate change' and while I've written extensively about eco-kids, green gaming, and grassroots orgs like Cool the Earth tackling the issue, I needed … [Read more...]

Filed Under: Advertising, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: 2009, 350.org, BioDaversity Code, Blog action day, carbon offsets, cartoon virals, children, clean coal, climate change, Climate Change Chocolate, coastal stewards, Cool the earth, Disney Nature, DOOF, EARTH, EarthSeeds, eco, Elf-Island, Environment, Free Range Studios, global action, Global Warming, green, Green-Teens, Inconvenient Truth, Jane Goodall, JGI, Kids, locavore, marketing hope, PBI, Planet Earth, polar bears, Polar Tweets, Roots & Shoots, stewardship, Sustainability, sustainable students, take action, TerraPass, Virtual-Worlds, youth

Peace, One Day. September 21. Reach And Teach.

September 21, 2009 by Amy Jussel 11 Comments

Sept. 21, 2009: United Nations International Day of Peace. (Not that you could tell from the Google icon which is marking HGWells' bday, ahem.) Ways for kids to 'imagine all the people...?' Show them the wings of hope with peace doves soaring high, conveying that the power of youth is global. (My hero, JGI’s Roots & Shoots) Look how much fun the Sprouts of Hope kids … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Viral & Buzz Media Tagged With: Afghanistan, Bom411, bullying, classroom 2.0, ColaLife.org, education, Give peace a chance, green, health, Healthy-Kids, healthy-planet, International Day of Peace, Jane Goodall, marketing hope, peace, Peace doves, Peace One Day, reach and teach, rival advertisers, Roots and Shoots, save lives, Save the Children, September 21, ShapingYouth, social-media, Stop Cyberbullying, teens, The Green Book, Twitter, united nations, vaccines

Back to School Supplies: Which Retailers Make the Green Grade?

September 6, 2009 by Amy Jussel 5 Comments

Sept. 6, 2009 You’ve all seen that Staples ad with the prancing papa gleefully sending his offspring back to school, right? Well, now it’s time to see if Staples is one of the big box retailers that ‘made the grade’ in Forest Ethics’ annual 2009 green grades report card, evaluating the multi-billion dollar office supply sector. Not everyone has a ‘mobile app’ to make … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: "most wonderful time of the year", 2009, Amazon, Boreal, caribou habitat, climate change, corporate responsibility, CSR, Eco labeling, eco-certifications, eco-practices, Environment, ethics, EWG, Fedex Office, fiber, Forest Ethics, forest management, Forest Stewardship Council, FSC, green, Green Grades Report Card, greenwashing, logging, Office Depot, OfficeMax, paper, paper goods, paper practices, pocket guide, post-consumer recycled paper, recycling, reduction, retail, safe cosmetics, school supplies, seafood watch, SFI, Staples, Sustainable Forestry Initiative, sustainable forests, Target, Teens Turning Green

One Teen’s View on Going Green: Use Eco as an Equalizer

August 27, 2009 by Amy Jussel 14 Comments

August 27, 2009 One of my Title I school students said, "We recycle in my house...it's called hand-me-downs." Hmn. Since then, I've been attuned to the "green is for those who HAVE green" eco-mindset and kept track of echoes in our cross-cultural moshpit of a neighborhood. In part two of our Teens Turning Green piece, I’d asked Shaping Youth 16-year old writing intern … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: 350.org, activism, Amy-Jussel, Celebs Gone Good, children, Cool the earth, Crunchy, dirty 30, Do Something, EARTH, Earth Hour, eco, Eco labeling, Eco-Childs-Play, ecorazzi, Elf-Island, EnviroMedia, Environment, Forest Ethics, future, green, Green-Teens, greenwashing, Habbo Greenpeace survey, Habitat Heroes, health, How to Turn Your Parents Green, Inconvenient Truth, Jenn Savedge, LiveEarth, Marin, marketing hope, media-literacy, MySpace Our Planet, natural cosmetics, Naturalist, nature, NCLI Act, Noelle, planet, polar bears, Project Green Dorm, Project Green Prom, safe cosmetics, schools, Sins of Greenwashing, Sondra Clark, stewardship, Students, Sustainability, teen, teens, Teens Turning Green, TerraChoice, The Green Book, TTG, youth

Back to School: Are Teens REALLY Going Green?

August 20, 2009 by Amy Jussel 9 Comments

August 20, 2009 Leave it to a teen to tap into the core eco-issue behind why there’s tons of talk about green teens but not enough ‘walking the walk’ toward sustainable lifestyle shifting ‘en masse.’ In 2007, when JupiterResearch cited 38% of teens caring about the environment and 15% being ‘hardcore green’ opinion leaders and digizens in a report, “Green Teens: Reaching a … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: 350, activism, Back to school, Campaign for Safe Cosmetics, Cancer, carcinogens, climate change, College Care Packages, cosmetics database, Do Something, eco, eco-friendly products, Environment, Erin Schrode, EWG, going green, green, green schools, Green spa, Green-Teens, Habitat Heroes, healthy schools, high school, Judi Shils, JupiterResearch, Kajeet, Kids, mobile tips, mobilization, motivation, NCLI Act, organic, Pilot Pens Be Green, Project Green Dorm, Project Green Prom, reusable lunch kits, school supplies, Search for the cause, SEPA, Skin Deep, Stacy Malkan, Students, Sustainability, sustainable lifestyle, teen, Teens Turning Green, toxins, TTG, youth movements, Youth Noise