Reach and Teach Kids in Fun, Fresh Ways: Ten Under $10

Dec. 20, 2009 In my last post I went for ‘free media finds that are priceless year-round,’ today I’ll nudge it up a notch to prove you can gift meaning and mindfulness without spending a fortune (not even a Hamilton!) I attended the Peace and Social Justice crafts fair and barely made it past the Reach and Teach table and Free the Children’s Me to We booth finding tidbits to … [Read more...]

Fun Tips for Thanksgiving: Ethics, Priorities & Media Moments

Nov. 24, 2013 Update Springboarding off the seven Forest Ethics tips below, and Sierra Club’s 5 Tips for a Low Carbon Thanksgiving we’ve got some great news to add… KIDS will soon be able to track THEIR own role in reducing their carbon footprint, not just with the fun kids carbon calculator, but with a show and tell, action-inducing Cool The Earth.org app that engages kids to … [Read more...]

Disney XD: A Case Study on Packaging Boyhood

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]

Flash Animation & Viral KidVid? Give Pause

Nov. 3, 2009 Here's a marketing campaign kids LOVE (me too!) No secret I’m a huge Fido fan…Flash animation? Not so much. It often freezes my Firefox and fouls up the works more often than not on a business site but here in this 'oldie but goodie' ('06-'07ish?) this viral video making the rounds again proves to be pure gold. Give that ad agency a biscuit for its viral … [Read more...]

Why 350.org? Fun Edu/Eco Activism Today For Int’l Climate Chg!

Oct. 24, 2009 Kids love "dress up" and DOING things, so today’s the day to blend the two into global fun to seed ‘one world’ thinking with 350.0rg early on, joining 181 countries for the most widespread day of environmental action in history! (CNN World coverage) Find a local event near you (ck out the global 350 map!) or create one yourself by snapping some 350 group … [Read more...]